Consumers’ willingness to pay for health benefits in food products: a meta-analysis
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Consumers’ willingness to pay for health benefits in food products : a meta-analysis. / Dolgopolova, Irina ; Teuber, Ramona.
In: Applied Economic Perspectives and Policy, Vol. 40, No. 2, 2018, p. 333–352.Research output: Contribution to journal › Journal article › Research › peer-review
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TY - JOUR
T1 - Consumers’ willingness to pay for health benefits in food products
T2 - a meta-analysis
AU - Dolgopolova, Irina
AU - Teuber, Ramona
PY - 2018
Y1 - 2018
N2 - This article analyzes the existing literature on consumers’ marginal willingness to pay (MWTP) for health benefits in food products. Results indicate that the presence of a health claim does not only increase MWTP for health benefits in foods but also reduces heterogeneity among MWTP estimates. Hypothetical methods significantly positively affect MWTP. The most popular product category “dairy” negatively influences MWTP. The popular health claim of “lowering cholesterol” has a significantly positive influence on MWTP. In addition, our review highlights that existing studies significantly differ in their setup, which renders the inference of clear-cut conclusions rather problematic.
AB - This article analyzes the existing literature on consumers’ marginal willingness to pay (MWTP) for health benefits in food products. Results indicate that the presence of a health claim does not only increase MWTP for health benefits in foods but also reduces heterogeneity among MWTP estimates. Hypothetical methods significantly positively affect MWTP. The most popular product category “dairy” negatively influences MWTP. The popular health claim of “lowering cholesterol” has a significantly positive influence on MWTP. In addition, our review highlights that existing studies significantly differ in their setup, which renders the inference of clear-cut conclusions rather problematic.
U2 - 10.1093/aepp/ppx036
DO - 10.1093/aepp/ppx036
M3 - Journal article
VL - 40
SP - 333
EP - 352
JO - Applied Economic Perspectives and Policy
JF - Applied Economic Perspectives and Policy
SN - 2040-5790
IS - 2
ER -
ID: 182888337