PhD defence: Applied and behavioral economics essays on obesity intervention strategies in retail settings

PhD defence

Abdulfatah Adam


Several studies have shown that food stores and their availability of healthy products are important contributors to healthy eating patterns among consumers. The thesis addresses three types of strategies for food retailers to promote healthier eating among their customers: product pricing, choice architecture and product reformulation. By means of literature review, econometric analyses of retailer sales data and household purchase data, in-store interviews with consumers and economic optimization modelling, the thesis investigates the potentials of these strategies in promoting healthier consumer choices.


Jørgen Dejgård Jensen, Professor, Department of Food and Resource Economics, University of Copenhagen, Denmark

Jonas Nordström, Associate professor, Department of Food and Resource Economics, University of Copenhagen, Denmark

Assessment Committee

Tove Christensen, Associate Professor, Department of Food and Resource Economics, University of Copenhagen, Denmark

Valdimar Sigurdsson, Professor, University of Reykjavik, Iceland

Kyrre Rickertsen, Professor, Norwegian University of  Life Sciences

If you are interested in a full copy of the thesis, you can contact the PhD student or the supervisor.