Behavioral Economics Seminar: Consumers’ product choice in the supermarket - the role of diary products’ shelf position – University of Copenhagen

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Behavioral Economics Seminar: Consumers’ product choice in the supermarket - the role of diary products’ shelf position

The Behavioral Economics group at IFRO invite to open seminars with a range of subjects within Behavioral Economics.

Jørgen Dejgård Jensen, Professor at IFRO, will give a presentation titled Consumers’ product choice in the supermarket - the role of diary products’ shelf position.

The objective of the research is to investigate the cost-effect ratio of reductions in retailers' calorie sales via shelf space management. The study evaluates the effects of shelf spacing on the sales, turnover and calorie sales of dairy products in supermarkets, with focus on the sales effects of specific shelf locations of different types of dairy products. The study is based on a shelf-space management intervention conducted in five Danish supermarkets.

For further information, contact:
Toke Reinholt Fosgaard: tf@ifro.ku.dk
Kennet Christian Uggeldahl: kcu@ifro.ku.dk