Following others? Impacts from market share on consumer choice – University of Copenhagen

English > Calendar/Arrangementer > Past events > 2017 > Be seminar 23feb2017

Following others? Impacts from market share on consumer choice

The Behavioral Economics group at Department of Food and Resource Economics (IFRO) invite to open seminars with a range of subjects within behavioural economics.

Anna Kristina Edenbrandt, PhD fellow at Department of Food and Resource Economics, University of Copenhagen, will give a presentation titled Following others? Impacts from market share on consumer choice.

Edenbrandt will present a project concerning social influence on consumers decision making:
The behaviour of others may be interpreted as information, and we hypothesize that this is affected by the familiarity with the attribute of a product and how closely the consumers identify with the “others”. We analyze this in a choice experiment where market share is included as an attribute. The analysis is in an early stage, and we look forward to feedback.

Bring your own lunch, and we provide knowledge and network.

For further information, contact: Catrine Jacobsen, cj@ifro.ku.dk