Can a Repeated Opt-Out Reminder mitigate hypothetical bias in discrete choice experiments? An application to consumer valuation of novel food products

Research output: Contribution to journalJournal articlepeer-review

Standard

Can a Repeated Opt-Out Reminder mitigate hypothetical bias in discrete choice experiments? An application to consumer valuation of novel food products. / Alemu, Mohammed Hussen; Olsen, Søren Bøye.

In: European Review of Agricultural Economics, Vol. 45, No. 5, 01.12.2018, p. 749–782.

Research output: Contribution to journalJournal articlepeer-review

Harvard

Alemu, MH & Olsen, SB 2018, 'Can a Repeated Opt-Out Reminder mitigate hypothetical bias in discrete choice experiments? An application to consumer valuation of novel food products', European Review of Agricultural Economics, vol. 45, no. 5, pp. 749–782. https://doi.org/10.1093/erae/jby009

APA

Alemu, M. H., & Olsen, S. B. (2018). Can a Repeated Opt-Out Reminder mitigate hypothetical bias in discrete choice experiments? An application to consumer valuation of novel food products. European Review of Agricultural Economics, 45(5), 749–782. https://doi.org/10.1093/erae/jby009

Vancouver

Alemu MH, Olsen SB. Can a Repeated Opt-Out Reminder mitigate hypothetical bias in discrete choice experiments? An application to consumer valuation of novel food products. European Review of Agricultural Economics. 2018 Dec 1;45(5):749–782. https://doi.org/10.1093/erae/jby009

Author

Alemu, Mohammed Hussen ; Olsen, Søren Bøye. / Can a Repeated Opt-Out Reminder mitigate hypothetical bias in discrete choice experiments? An application to consumer valuation of novel food products. In: European Review of Agricultural Economics. 2018 ; Vol. 45, No. 5. pp. 749–782.

Bibtex

@article{3ee644114a1c4d0c981987db0613804f,
title = "Can a Repeated Opt-Out Reminder mitigate hypothetical bias in discrete choice experiments? An application to consumer valuation of novel food products",
abstract = "In this paper, we test whether a Repeated Opt-Out Reminder (ROOR) can mitigate hypothetical bias in stated discrete choice experiments (DCE). The data originate from a field experiment concerning consumer preferences for a novel food product made from cricket flour. Utilising a between-subject design with three treatments, we find significantly higher marginal willingness-to-pay values in hypothetical than in nonhypothetical settings, confirming the presence of hypothetical bias. Comparing this to a hypothetical setting where the ROOR is introduced, we find that the ROOR effectively mitigates hypothetical bias for one attribute and significantly reduces it for the rest of the attributes.",
author = "Alemu, {Mohammed Hussen} and Olsen, {S{\o}ren B{\o}ye}",
year = "2018",
month = dec,
day = "1",
doi = "10.1093/erae/jby009",
language = "English",
volume = "45",
pages = "749–782",
journal = "European Review of Agricultural Economics",
issn = "0165-1587",
publisher = "Oxford University Press",
number = "5",

}

RIS

TY - JOUR

T1 - Can a Repeated Opt-Out Reminder mitigate hypothetical bias in discrete choice experiments? An application to consumer valuation of novel food products

AU - Alemu, Mohammed Hussen

AU - Olsen, Søren Bøye

PY - 2018/12/1

Y1 - 2018/12/1

N2 - In this paper, we test whether a Repeated Opt-Out Reminder (ROOR) can mitigate hypothetical bias in stated discrete choice experiments (DCE). The data originate from a field experiment concerning consumer preferences for a novel food product made from cricket flour. Utilising a between-subject design with three treatments, we find significantly higher marginal willingness-to-pay values in hypothetical than in nonhypothetical settings, confirming the presence of hypothetical bias. Comparing this to a hypothetical setting where the ROOR is introduced, we find that the ROOR effectively mitigates hypothetical bias for one attribute and significantly reduces it for the rest of the attributes.

AB - In this paper, we test whether a Repeated Opt-Out Reminder (ROOR) can mitigate hypothetical bias in stated discrete choice experiments (DCE). The data originate from a field experiment concerning consumer preferences for a novel food product made from cricket flour. Utilising a between-subject design with three treatments, we find significantly higher marginal willingness-to-pay values in hypothetical than in nonhypothetical settings, confirming the presence of hypothetical bias. Comparing this to a hypothetical setting where the ROOR is introduced, we find that the ROOR effectively mitigates hypothetical bias for one attribute and significantly reduces it for the rest of the attributes.

U2 - 10.1093/erae/jby009

DO - 10.1093/erae/jby009

M3 - Journal article

VL - 45

SP - 749

EP - 782

JO - European Review of Agricultural Economics

JF - European Review of Agricultural Economics

SN - 0165-1587

IS - 5

ER -

ID: 196046310