Consumer preferences for reduced antibiotic use in Danish pig production

Research output: Contribution to journalJournal articlepeer-review

Standard

Consumer preferences for reduced antibiotic use in Danish pig production. / Denver, Sigrid; Jensen, Jørgen Dejgård; Christensen, Tove.

In: Preventive Veterinary Medicine, Vol. 189, 105310, 2021.

Research output: Contribution to journalJournal articlepeer-review

Harvard

Denver, S, Jensen, JD & Christensen, T 2021, 'Consumer preferences for reduced antibiotic use in Danish pig production', Preventive Veterinary Medicine, vol. 189, 105310. https://doi.org/10.1016/j.prevetmed.2021.105310

APA

Denver, S., Jensen, J. D., & Christensen, T. (2021). Consumer preferences for reduced antibiotic use in Danish pig production. Preventive Veterinary Medicine, 189, [105310]. https://doi.org/10.1016/j.prevetmed.2021.105310

Vancouver

Denver S, Jensen JD, Christensen T. Consumer preferences for reduced antibiotic use in Danish pig production. Preventive Veterinary Medicine. 2021;189. 105310. https://doi.org/10.1016/j.prevetmed.2021.105310

Author

Denver, Sigrid ; Jensen, Jørgen Dejgård ; Christensen, Tove. / Consumer preferences for reduced antibiotic use in Danish pig production. In: Preventive Veterinary Medicine. 2021 ; Vol. 189.

Bibtex

@article{5ae63f72888849aab592b9aab363fd77,
title = "Consumer preferences for reduced antibiotic use in Danish pig production",
abstract = "Denmark has a large and intensive pig production sector which accounts for around half of the total use of antimicrobials in Demark. The economic feasibility of alternative strategies involving reduced use of antibiotics depends not only on their effects on productivity but also on consumers{\textquoteright} demand, and willingness-to-pay (WTP), for pork from pigs with no or lower antibiotic treatment. This study investigates the various concerns that consumers might have about the use of antibiotics in pig production, and how they affect demand and WTP. We used data from an online questionnaire survey of approximately 1000 Danish consumers. WTP estimates were obtained using payment card data analysed in an ordered probit regression. We found that 41 % of the respondents wanted antibiotic use to be reduced substantially, and that they linked reduced use of antibiotics in pig production primarily with reduced risk of antibiotic residues in pork and a lowered risk of resistant bacteria developing. A considerable share of the consumers we sampled also linked reduced antibiotic use with improved animal welfare, and with price increases for pork. Two thirds of the consumers stated a positive WTP for reduced use of antibiotics, but only one in five were willing to pay more than 10 % for pork produced using antibiotics 20 % less than average. The WTP estimates differed with socio-demographic variables (education, geography, gender and age). In addition, the respondents{\textquoteright} perceptions of the effects of reducing antibiotic use and of externalities associated with the pig industry, and the frequency of their pork consumption, were found to affect their WTP for pork produced with lower antibiotic use. As the vast majority of the Danish pork is exported, future studies should examine consumer perceptions of antibiotic use in pig production in importing countries.",
keywords = "Antibiotic reduction, Consumer preferences, Ordered probit analysis, Pork consumption, Principal component analysis, Willingness-to-pay",
author = "Sigrid Denver and Jensen, {J{\o}rgen Dejg{\aa}rd} and Tove Christensen",
year = "2021",
doi = "10.1016/j.prevetmed.2021.105310",
language = "English",
volume = "189",
journal = "Preventive Veterinary Medicine",
issn = "0167-5877",
publisher = "Elsevier",

}

RIS

TY - JOUR

T1 - Consumer preferences for reduced antibiotic use in Danish pig production

AU - Denver, Sigrid

AU - Jensen, Jørgen Dejgård

AU - Christensen, Tove

PY - 2021

Y1 - 2021

N2 - Denmark has a large and intensive pig production sector which accounts for around half of the total use of antimicrobials in Demark. The economic feasibility of alternative strategies involving reduced use of antibiotics depends not only on their effects on productivity but also on consumers’ demand, and willingness-to-pay (WTP), for pork from pigs with no or lower antibiotic treatment. This study investigates the various concerns that consumers might have about the use of antibiotics in pig production, and how they affect demand and WTP. We used data from an online questionnaire survey of approximately 1000 Danish consumers. WTP estimates were obtained using payment card data analysed in an ordered probit regression. We found that 41 % of the respondents wanted antibiotic use to be reduced substantially, and that they linked reduced use of antibiotics in pig production primarily with reduced risk of antibiotic residues in pork and a lowered risk of resistant bacteria developing. A considerable share of the consumers we sampled also linked reduced antibiotic use with improved animal welfare, and with price increases for pork. Two thirds of the consumers stated a positive WTP for reduced use of antibiotics, but only one in five were willing to pay more than 10 % for pork produced using antibiotics 20 % less than average. The WTP estimates differed with socio-demographic variables (education, geography, gender and age). In addition, the respondents’ perceptions of the effects of reducing antibiotic use and of externalities associated with the pig industry, and the frequency of their pork consumption, were found to affect their WTP for pork produced with lower antibiotic use. As the vast majority of the Danish pork is exported, future studies should examine consumer perceptions of antibiotic use in pig production in importing countries.

AB - Denmark has a large and intensive pig production sector which accounts for around half of the total use of antimicrobials in Demark. The economic feasibility of alternative strategies involving reduced use of antibiotics depends not only on their effects on productivity but also on consumers’ demand, and willingness-to-pay (WTP), for pork from pigs with no or lower antibiotic treatment. This study investigates the various concerns that consumers might have about the use of antibiotics in pig production, and how they affect demand and WTP. We used data from an online questionnaire survey of approximately 1000 Danish consumers. WTP estimates were obtained using payment card data analysed in an ordered probit regression. We found that 41 % of the respondents wanted antibiotic use to be reduced substantially, and that they linked reduced use of antibiotics in pig production primarily with reduced risk of antibiotic residues in pork and a lowered risk of resistant bacteria developing. A considerable share of the consumers we sampled also linked reduced antibiotic use with improved animal welfare, and with price increases for pork. Two thirds of the consumers stated a positive WTP for reduced use of antibiotics, but only one in five were willing to pay more than 10 % for pork produced using antibiotics 20 % less than average. The WTP estimates differed with socio-demographic variables (education, geography, gender and age). In addition, the respondents’ perceptions of the effects of reducing antibiotic use and of externalities associated with the pig industry, and the frequency of their pork consumption, were found to affect their WTP for pork produced with lower antibiotic use. As the vast majority of the Danish pork is exported, future studies should examine consumer perceptions of antibiotic use in pig production in importing countries.

KW - Antibiotic reduction

KW - Consumer preferences

KW - Ordered probit analysis

KW - Pork consumption

KW - Principal component analysis

KW - Willingness-to-pay

U2 - 10.1016/j.prevetmed.2021.105310

DO - 10.1016/j.prevetmed.2021.105310

M3 - Journal article

C2 - 33667759

AN - SCOPUS:85101756592

VL - 189

JO - Preventive Veterinary Medicine

JF - Preventive Veterinary Medicine

SN - 0167-5877

M1 - 105310

ER -

ID: 258091192