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Exploring the correlation between self-reported preferences and actual purchases of nutrition labeled products

Research output: Contribution to journalJournal articleResearchpeer-review

- We combine purchase data and self-reported preferences towards the Keyhole label.
- Self-reported preferences and purchases of Keyhole items are positively correlated.
- We find a positive relation between Keyhole labeled purchases and BMI.
- Correlation between self-reported preferences and purchases are independent of BMI.
- Healthy Eating Index is positively correlated with Keyhole purchases.
Original languageEnglish
JournalFood Policy
Pages (from-to)71-80
Number of pages10
Publication statusPublished - 2018

ID: 196046086