Most of Australia’s native-forest vegetation is located on private land, and conservation success often depends on farmers’ participation in bush management programmes. 251 landholders within the Brigalow Belt bioregion of southeast Queensland were asked to make pairwise comparisons of 10 non-financial incentives and one financial compensation scheme. Based on a latent class analysis we identify three distinct landholder classes. We discuss the implication of our results for the future design of native vegetation management and conservation policies.