Heterogeneous consumer reactions to health news

Research output: Contribution to journal › Journal article › Research › peer-review

Standard

Heterogeneous consumer reactions to health news. / Browning, Martin; Hansen, Lars Gårn; Smed, Sinne.

In: American Journal of Agricultural Economics, Vol. 101, No. 2, 2019, p. 579–599.

Research output: Contribution to journal › Journal article › Research › peer-review

Harvard

Browning, M, Hansen, LG & Smed, S 2019, 'Heterogeneous consumer reactions to health news', American Journal of Agricultural Economics, vol. 101, no. 2, pp. 579–599. https://doi.org/10.1093/ajae/aay055

APA

Browning, M., Hansen, L. G., & Smed, S. (2019). Heterogeneous consumer reactions to health news. American Journal of Agricultural Economics, 101(2), 579–599. https://doi.org/10.1093/ajae/aay055

Vancouver

Browning M, Hansen LG, Smed S. Heterogeneous consumer reactions to health news. American Journal of Agricultural Economics. 2019;101(2):579–599. https://doi.org/10.1093/ajae/aay055

Author

Browning, Martin ; Hansen, Lars Gårn ; Smed, Sinne. / Heterogeneous consumer reactions to health news. In: American Journal of Agricultural Economics. 2019 ; Vol. 101, No. 2. pp. 579–599.

Bibtex

@article{c7a5292c46544e73b611f90340fc7fdb,
title = "Heterogeneous consumer reactions to health news",
abstract = "We investigate heterogeneity in how consumers react to health-related media information. Our specific focus is on news relating to fish and the consumption of different types of fish. We specify a dynamic empirical model that allows for pervasive heterogeneity in all basic parameters of consumer behavior, as well as in how consumers react to information. We estimate the model using a unique household panel tracking consumption, prices, news stories, and media habits over 24 quarters. We find that only 16% of consumers react to news that is specific to fatty fish. These consumers have a large reaction to such news, with a modest initial over-reaction. Furthermore, these consumers are also more attentive to general media information about the healthiness of fish,",
author = "Martin Browning and Hansen, {Lars G{\aa}rn} and Sinne Smed",
year = "2019",
doi = "10.1093/ajae/aay055",
language = "English",
volume = "101",
pages = "579–599",
journal = "American Journal of Agricultural Economics",
issn = "0002-9092",
publisher = "Oxford University Press",
number = "2",

}

RIS

TY - JOUR

T1 - Heterogeneous consumer reactions to health news

AU - Browning, Martin

AU - Hansen, Lars Gårn

AU - Smed, Sinne

PY - 2019

Y1 - 2019

N2 - We investigate heterogeneity in how consumers react to health-related media information. Our specific focus is on news relating to fish and the consumption of different types of fish. We specify a dynamic empirical model that allows for pervasive heterogeneity in all basic parameters of consumer behavior, as well as in how consumers react to information. We estimate the model using a unique household panel tracking consumption, prices, news stories, and media habits over 24 quarters. We find that only 16% of consumers react to news that is specific to fatty fish. These consumers have a large reaction to such news, with a modest initial over-reaction. Furthermore, these consumers are also more attentive to general media information about the healthiness of fish,

AB - We investigate heterogeneity in how consumers react to health-related media information. Our specific focus is on news relating to fish and the consumption of different types of fish. We specify a dynamic empirical model that allows for pervasive heterogeneity in all basic parameters of consumer behavior, as well as in how consumers react to information. We estimate the model using a unique household panel tracking consumption, prices, news stories, and media habits over 24 quarters. We find that only 16% of consumers react to news that is specific to fatty fish. These consumers have a large reaction to such news, with a modest initial over-reaction. Furthermore, these consumers are also more attentive to general media information about the healthiness of fish,

U2 - 10.1093/ajae/aay055

DO - 10.1093/ajae/aay055

M3 - Journal article

VL - 101

SP - 579

EP - 599

JO - American Journal of Agricultural Economics

JF - American Journal of Agricultural Economics

SN - 0002-9092

IS - 2

ER -

ID: 200866645