Obesity, international food and beverage industries and self-regulation: the fragmentation of information strategies

Research output: Contribution to journal › Journal article › Research › peer-review

Standard

Obesity, international food and beverage industries and self-regulation : the fragmentation of information strategies. / Jensen, Jørgen Dejgård; Ronit, Karsten.

In: World Medical and Health Policy, Vol. 7, No. 3, 2015, p. 278-297.

Research output: Contribution to journal › Journal article › Research › peer-review

Harvard

Jensen, JD & Ronit, K 2015, 'Obesity, international food and beverage industries and self-regulation: the fragmentation of information strategies', World Medical and Health Policy, vol. 7, no. 3, pp. 278-297. https://doi.org/10.1002/wmh3.145

APA

Jensen, J. D., & Ronit, K. (2015). Obesity, international food and beverage industries and self-regulation: the fragmentation of information strategies. World Medical and Health Policy, 7(3), 278-297. https://doi.org/10.1002/wmh3.145

Vancouver

Jensen JD, Ronit K. Obesity, international food and beverage industries and self-regulation: the fragmentation of information strategies. World Medical and Health Policy. 2015;7(3):278-297. https://doi.org/10.1002/wmh3.145

Author

Jensen, Jørgen Dejgård ; Ronit, Karsten. / Obesity, international food and beverage industries and self-regulation : the fragmentation of information strategies. In: World Medical and Health Policy. 2015 ; Vol. 7, No. 3. pp. 278-297.

Bibtex

@article{914777d2e6374018a11357636db4d472,
title = "Obesity, international food and beverage industries and self-regulation: the fragmentation of information strategies",
abstract = "This article explores how large international companies in the breakfast cereal, snack, and beverage industries address the issue of obesity, and how their strategies are governed by various forms of self-regulation. In a first step, we study websites of ten companies and identify five different dimensions: (i) mission statements, (ii) educational commitment statements, (iii) nutrition labeling, (iv) marketing code of conduct, and (v) education initiatives aimed at professionals. Based on a coding of these activities, we conducted hierarchical cluster analysis and selected five case companies for in-depth investigation. This analysis reveals different types of self-regulation strategies, reflecting differences in levels of commitment and instrumentation. Some companies pursue defensive strategies, some with an element of “blame-control,” whereas others adopt offensive strategies to promote their products. Differences in market communication strategies can be attributed to variations in product portfolio and market orientation, and can also be seen as attempts to forestall public regulation.",
keywords = "Faculty of Science, Food Industry, obesity, information strategies, self-regulation, food industry, obesity, information strategies, self-regulation",
author = "Jensen, {J{\o}rgen Dejg{\aa}rd} and Karsten Ronit",
year = "2015",
doi = "10.1002/wmh3.145",
language = "English",
volume = "7",
pages = "278--297",
journal = "World Medical and Health Policy",
issn = "1948-4682",
publisher = "Wiley",
number = "3",

}

RIS

TY - JOUR

T1 - Obesity, international food and beverage industries and self-regulation

T2 - the fragmentation of information strategies

AU - Jensen, Jørgen Dejgård

AU - Ronit, Karsten

PY - 2015

Y1 - 2015

N2 - This article explores how large international companies in the breakfast cereal, snack, and beverage industries address the issue of obesity, and how their strategies are governed by various forms of self-regulation. In a first step, we study websites of ten companies and identify five different dimensions: (i) mission statements, (ii) educational commitment statements, (iii) nutrition labeling, (iv) marketing code of conduct, and (v) education initiatives aimed at professionals. Based on a coding of these activities, we conducted hierarchical cluster analysis and selected five case companies for in-depth investigation. This analysis reveals different types of self-regulation strategies, reflecting differences in levels of commitment and instrumentation. Some companies pursue defensive strategies, some with an element of “blame-control,” whereas others adopt offensive strategies to promote their products. Differences in market communication strategies can be attributed to variations in product portfolio and market orientation, and can also be seen as attempts to forestall public regulation.

AB - This article explores how large international companies in the breakfast cereal, snack, and beverage industries address the issue of obesity, and how their strategies are governed by various forms of self-regulation. In a first step, we study websites of ten companies and identify five different dimensions: (i) mission statements, (ii) educational commitment statements, (iii) nutrition labeling, (iv) marketing code of conduct, and (v) education initiatives aimed at professionals. Based on a coding of these activities, we conducted hierarchical cluster analysis and selected five case companies for in-depth investigation. This analysis reveals different types of self-regulation strategies, reflecting differences in levels of commitment and instrumentation. Some companies pursue defensive strategies, some with an element of “blame-control,” whereas others adopt offensive strategies to promote their products. Differences in market communication strategies can be attributed to variations in product portfolio and market orientation, and can also be seen as attempts to forestall public regulation.

KW - Faculty of Science

KW - Food Industry

KW - obesity

KW - information strategies

KW - self-regulation

KW - food industry

KW - obesity

KW - information strategies

KW - self-regulation

U2 - 10.1002/wmh3.145

DO - 10.1002/wmh3.145

M3 - Journal article

VL - 7

SP - 278

EP - 297

JO - World Medical and Health Policy

JF - World Medical and Health Policy

SN - 1948-4682

IS - 3

ER -

ID: 146331692