Consumer preferences for pig welfare - can the market accommodate more than one level of welfare pork?

Research output: Contribution to journalJournal articlepeer-review

Standard

Consumer preferences for pig welfare - can the market accommodate more than one level of welfare pork? / Denver, Sigrid; Sandøe, Peter; Christensen, Tove.

In: Meat Science, Vol. 129, 2017, p. 140–146.

Research output: Contribution to journalJournal articlepeer-review

Harvard

Denver, S, Sandøe, P & Christensen, T 2017, 'Consumer preferences for pig welfare - can the market accommodate more than one level of welfare pork?', Meat Science, vol. 129, pp. 140–146. https://doi.org/10.1016/j.meatsci.2017.02.018

APA

Denver, S., Sandøe, P., & Christensen, T. (2017). Consumer preferences for pig welfare - can the market accommodate more than one level of welfare pork? Meat Science, 129, 140–146. https://doi.org/10.1016/j.meatsci.2017.02.018

Vancouver

Denver S, Sandøe P, Christensen T. Consumer preferences for pig welfare - can the market accommodate more than one level of welfare pork? Meat Science. 2017;129:140–146. https://doi.org/10.1016/j.meatsci.2017.02.018

Author

Denver, Sigrid ; Sandøe, Peter ; Christensen, Tove. / Consumer preferences for pig welfare - can the market accommodate more than one level of welfare pork?. In: Meat Science. 2017 ; Vol. 129. pp. 140–146.

Bibtex

@article{00790db30ecb4b5aad5becac900b9b04,
title = "Consumer preferences for pig welfare - can the market accommodate more than one level of welfare pork?",
abstract = "The purpose of the present paper is to investigate the market potential of pork labelled to indicate medium and high levels of animal welfare. The paper asks, in particular, whether there is a risk that Danish consumers will abandon high level welfare pork if less expensive products with a medium level of animal welfare became available. The study was based on an online questionnaire with a choice experiment involving 396 Danish respondents. The results indicated that the Danish market could accommodate more than one pork product with a welfare label but the price differential separating medium and high level animal welfare pork will have to be quite narrow. In addition, full willingness-to-pay of consumers who want to buy high level welfare pork cannot be relied upon to incentivise new consumers to buy medium welfare pork. Further, raising brand awareness in the shopping situation and improving consumer's understanding of brand attributes for high level welfare brands were found to be vital.",
author = "Sigrid Denver and Peter Sand{\o}e and Tove Christensen",
year = "2017",
doi = "10.1016/j.meatsci.2017.02.018",
language = "English",
volume = "129",
pages = "140–146",
journal = "Meat Science",
issn = "0309-1740",
publisher = "Elsevier",

}

RIS

TY - JOUR

T1 - Consumer preferences for pig welfare - can the market accommodate more than one level of welfare pork?

AU - Denver, Sigrid

AU - Sandøe, Peter

AU - Christensen, Tove

PY - 2017

Y1 - 2017

N2 - The purpose of the present paper is to investigate the market potential of pork labelled to indicate medium and high levels of animal welfare. The paper asks, in particular, whether there is a risk that Danish consumers will abandon high level welfare pork if less expensive products with a medium level of animal welfare became available. The study was based on an online questionnaire with a choice experiment involving 396 Danish respondents. The results indicated that the Danish market could accommodate more than one pork product with a welfare label but the price differential separating medium and high level animal welfare pork will have to be quite narrow. In addition, full willingness-to-pay of consumers who want to buy high level welfare pork cannot be relied upon to incentivise new consumers to buy medium welfare pork. Further, raising brand awareness in the shopping situation and improving consumer's understanding of brand attributes for high level welfare brands were found to be vital.

AB - The purpose of the present paper is to investigate the market potential of pork labelled to indicate medium and high levels of animal welfare. The paper asks, in particular, whether there is a risk that Danish consumers will abandon high level welfare pork if less expensive products with a medium level of animal welfare became available. The study was based on an online questionnaire with a choice experiment involving 396 Danish respondents. The results indicated that the Danish market could accommodate more than one pork product with a welfare label but the price differential separating medium and high level animal welfare pork will have to be quite narrow. In addition, full willingness-to-pay of consumers who want to buy high level welfare pork cannot be relied upon to incentivise new consumers to buy medium welfare pork. Further, raising brand awareness in the shopping situation and improving consumer's understanding of brand attributes for high level welfare brands were found to be vital.

U2 - 10.1016/j.meatsci.2017.02.018

DO - 10.1016/j.meatsci.2017.02.018

M3 - Journal article

C2 - 28284125

VL - 129

SP - 140

EP - 146

JO - Meat Science

JF - Meat Science

SN - 0309-1740

ER -

ID: 173531075