Consumers’ grouping of organic and conventional food products: implications for the marketing of organics

Research output: Contribution to journalJournal articlepeer-review

Standard

Consumers’ grouping of organic and conventional food products : implications for the marketing of organics. / Denver, Sigrid; Christensen, Tove.

In: Journal of Food Products Marketing, Vol. 20, No. 4, 2014, p. 408-428.

Research output: Contribution to journalJournal articlepeer-review

Harvard

Denver, S & Christensen, T 2014, 'Consumers’ grouping of organic and conventional food products: implications for the marketing of organics', Journal of Food Products Marketing, vol. 20, no. 4, pp. 408-428. https://doi.org/10.1080/10454446.2013.807404

APA

Denver, S., & Christensen, T. (2014). Consumers’ grouping of organic and conventional food products: implications for the marketing of organics. Journal of Food Products Marketing, 20(4), 408-428. https://doi.org/10.1080/10454446.2013.807404

Vancouver

Denver S, Christensen T. Consumers’ grouping of organic and conventional food products: implications for the marketing of organics. Journal of Food Products Marketing. 2014;20(4):408-428. https://doi.org/10.1080/10454446.2013.807404

Author

Denver, Sigrid ; Christensen, Tove. / Consumers’ grouping of organic and conventional food products : implications for the marketing of organics. In: Journal of Food Products Marketing. 2014 ; Vol. 20, No. 4. pp. 408-428.

Bibtex

@article{05b8a38451d44bb3aeed8e7eeff967b8,
title = "Consumers{\textquoteright} grouping of organic and conventional food products: implications for the marketing of organics",
abstract = "A detailed account of the way consumers choose to group different varieties of organic and conventional food produce might have practical implications in terms of improved space management in supermarkets and better targeted promotions of organic products. The results presented here were obtained in a case study using a web-based questionnaire and 849 Danish consumers. The consumers were asked to group the contents of a virtual basket of organic and non-organic fruits and vegetables into two smaller baskets. A significant share of the consumers grouped the food products according to whether or not they were organic. These consumers were found to have significantly higher levels of confidence in the benefits of organic produce, to state significantly higher levels of organic consumption and higher willingness to pay for organoleptic attributes of fresh milk, than consumers who placed fruits in one basket and vegetables in the other.",
author = "Sigrid Denver and Tove Christensen",
year = "2014",
doi = "10.1080/10454446.2013.807404",
language = "English",
volume = "20",
pages = "408--428",
journal = "Journal of Food Products Marketing",
issn = "1045-4446",
publisher = "Routledge",
number = "4",

}

RIS

TY - JOUR

T1 - Consumers’ grouping of organic and conventional food products

T2 - implications for the marketing of organics

AU - Denver, Sigrid

AU - Christensen, Tove

PY - 2014

Y1 - 2014

N2 - A detailed account of the way consumers choose to group different varieties of organic and conventional food produce might have practical implications in terms of improved space management in supermarkets and better targeted promotions of organic products. The results presented here were obtained in a case study using a web-based questionnaire and 849 Danish consumers. The consumers were asked to group the contents of a virtual basket of organic and non-organic fruits and vegetables into two smaller baskets. A significant share of the consumers grouped the food products according to whether or not they were organic. These consumers were found to have significantly higher levels of confidence in the benefits of organic produce, to state significantly higher levels of organic consumption and higher willingness to pay for organoleptic attributes of fresh milk, than consumers who placed fruits in one basket and vegetables in the other.

AB - A detailed account of the way consumers choose to group different varieties of organic and conventional food produce might have practical implications in terms of improved space management in supermarkets and better targeted promotions of organic products. The results presented here were obtained in a case study using a web-based questionnaire and 849 Danish consumers. The consumers were asked to group the contents of a virtual basket of organic and non-organic fruits and vegetables into two smaller baskets. A significant share of the consumers grouped the food products according to whether or not they were organic. These consumers were found to have significantly higher levels of confidence in the benefits of organic produce, to state significantly higher levels of organic consumption and higher willingness to pay for organoleptic attributes of fresh milk, than consumers who placed fruits in one basket and vegetables in the other.

U2 - 10.1080/10454446.2013.807404

DO - 10.1080/10454446.2013.807404

M3 - Journal article

VL - 20

SP - 408

EP - 428

JO - Journal of Food Products Marketing

JF - Journal of Food Products Marketing

SN - 1045-4446

IS - 4

ER -

ID: 118106269