Context dependency and consumer acceptance of risk reducing strategies - a choice experiment study on salmonella risks in pork

Research output: Contribution to journal › Journal article › Research › peer-review

Standard

Context dependency and consumer acceptance of risk reducing strategies - a choice experiment study on salmonella risks in pork. / Mørkbak, Morten Raun; Christensen, Tove; Gyrd-Hansen, Dorte.

In: Food Research International, Vol. 45, No. 2, 2012, p. 1149-1157.

Research output: Contribution to journal › Journal article › Research › peer-review

Harvard

Mørkbak, MR, Christensen, T & Gyrd-Hansen, D 2012, 'Context dependency and consumer acceptance of risk reducing strategies - a choice experiment study on salmonella risks in pork', Food Research International, vol. 45, no. 2, pp. 1149-1157. https://doi.org/10.1016/j.foodres.2011.02.020

APA

Mørkbak, M. R., Christensen, T., & Gyrd-Hansen, D. (2012). Context dependency and consumer acceptance of risk reducing strategies - a choice experiment study on salmonella risks in pork. Food Research International, 45(2), 1149-1157. https://doi.org/10.1016/j.foodres.2011.02.020

Vancouver

Mørkbak MR, Christensen T, Gyrd-Hansen D. Context dependency and consumer acceptance of risk reducing strategies - a choice experiment study on salmonella risks in pork. Food Research International. 2012;45(2):1149-1157. https://doi.org/10.1016/j.foodres.2011.02.020

Author

Mørkbak, Morten Raun ; Christensen, Tove ; Gyrd-Hansen, Dorte. / Context dependency and consumer acceptance of risk reducing strategies - a choice experiment study on salmonella risks in pork. In: Food Research International. 2012 ; Vol. 45, No. 2. pp. 1149-1157.

Bibtex

@article{8acbfb577f284677b1ec858cb26497af,
title = "Context dependency and consumer acceptance of risk reducing strategies - a choice experiment study on salmonella risks in pork",
abstract = "The paper investigates to what extent context dependency is present, when consumers are introduced to different risk reducing technologies and how this will affect their preferences for reductions in food risks. In particular, choice experiments are used to elicit consumer preferences for reducing Salmonella risks in pork using farm level interventions vs. decontamination of meat at the abattoir. We found an interesting asymmetry in the context dependency. The presence of the least preferred risk reduction technology (lactic acid decontamination) affected the relative preferences for the two most preferred technologies (farm level intervention relative to water decontamination). However, the presence of farm level intervention did not affect the relative preferences for the two least preferred technologies (decontamination using lactic acid relative to water). These results are in line with earlier findings of bad news having greater effect than good news – now applied to context dependency of preferences for food safety technologies.",
author = "M{\o}rkbak, {Morten Raun} and Tove Christensen and Dorte Gyrd-Hansen",
year = "2012",
doi = "10.1016/j.foodres.2011.02.020",
language = "English",
volume = "45",
pages = "1149--1157",
journal = "Food Research International",
issn = "0963-9969",
publisher = "Pergamon Press",
number = "2",

}

RIS

TY - JOUR

T1 - Context dependency and consumer acceptance of risk reducing strategies - a choice experiment study on salmonella risks in pork

AU - Mørkbak, Morten Raun

AU - Christensen, Tove

AU - Gyrd-Hansen, Dorte

PY - 2012

Y1 - 2012

N2 - The paper investigates to what extent context dependency is present, when consumers are introduced to different risk reducing technologies and how this will affect their preferences for reductions in food risks. In particular, choice experiments are used to elicit consumer preferences for reducing Salmonella risks in pork using farm level interventions vs. decontamination of meat at the abattoir. We found an interesting asymmetry in the context dependency. The presence of the least preferred risk reduction technology (lactic acid decontamination) affected the relative preferences for the two most preferred technologies (farm level intervention relative to water decontamination). However, the presence of farm level intervention did not affect the relative preferences for the two least preferred technologies (decontamination using lactic acid relative to water). These results are in line with earlier findings of bad news having greater effect than good news – now applied to context dependency of preferences for food safety technologies.

AB - The paper investigates to what extent context dependency is present, when consumers are introduced to different risk reducing technologies and how this will affect their preferences for reductions in food risks. In particular, choice experiments are used to elicit consumer preferences for reducing Salmonella risks in pork using farm level interventions vs. decontamination of meat at the abattoir. We found an interesting asymmetry in the context dependency. The presence of the least preferred risk reduction technology (lactic acid decontamination) affected the relative preferences for the two most preferred technologies (farm level intervention relative to water decontamination). However, the presence of farm level intervention did not affect the relative preferences for the two least preferred technologies (decontamination using lactic acid relative to water). These results are in line with earlier findings of bad news having greater effect than good news – now applied to context dependency of preferences for food safety technologies.

U2 - 10.1016/j.foodres.2011.02.020

DO - 10.1016/j.foodres.2011.02.020

M3 - Journal article

VL - 45

SP - 1149

EP - 1157

JO - Food Research International

JF - Food Research International

SN - 0963-9969

IS - 2

ER -

ID: 35409562