Is embedding entailed in consumer valuation of food safety characteristics?
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Is embedding entailed in consumer valuation of food safety characteristics? / Mørkbak, Morten Raun; Christensen, Tove; Gyrd-Hansen, Dorte ; Olsen, Søren Bøye.
In: European Review of Agricultural Economics, Vol. 38, No. 4, 2011, p. 587-607.Research output: Contribution to journal › Journal article › Research › peer-review
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TY - JOUR
T1 - Is embedding entailed in consumer valuation of food safety characteristics?
AU - Mørkbak, Morten Raun
AU - Christensen, Tove
AU - Gyrd-Hansen, Dorte
AU - Olsen, Søren Bøye
PY - 2011
Y1 - 2011
N2 - Consumers' preferences for food safety characteristics are investigated with a particular focus on the existence of an embedding effect. Embedding exists if consumer valuation of food safety is insensitive to scope. We conduct between-attribute external tests for embedding in two choice experiments concerning the value of food safety attributes in minced pork and chicken breasts. We find no evidence of embedding neither when using food safety attributes that are not close substitutes and which exhibit both private and public good characteristics, nor when using food safety attributes that are closer substitutes and which have primarily private good characteristics.
AB - Consumers' preferences for food safety characteristics are investigated with a particular focus on the existence of an embedding effect. Embedding exists if consumer valuation of food safety is insensitive to scope. We conduct between-attribute external tests for embedding in two choice experiments concerning the value of food safety attributes in minced pork and chicken breasts. We find no evidence of embedding neither when using food safety attributes that are not close substitutes and which exhibit both private and public good characteristics, nor when using food safety attributes that are closer substitutes and which have primarily private good characteristics.
U2 - 10.1093/erae/jbr021
DO - 10.1093/erae/jbr021
M3 - Journal article
VL - 38
SP - 587
EP - 607
JO - European Review of Agricultural Economics
JF - European Review of Agricultural Economics
SN - 0165-1587
IS - 4
ER -
ID: 34361621