Price reactions when consumers are concerned about pro-social reputation

Research output: Working paperResearch

Standard

Price reactions when consumers are concerned about pro-social reputation. / Kahsay, Goytom Abraha; Andersen, Laura Mørch; Hansen, Lars Gårn.

Frederiksberg : Department of Food and Resource Economics, University of Copenhagen, 2014.

Research output: Working paperResearch

Harvard

Kahsay, GA, Andersen, LM & Hansen, LG 2014 'Price reactions when consumers are concerned about pro-social reputation' Department of Food and Resource Economics, University of Copenhagen, Frederiksberg.

APA

Kahsay, G. A., Andersen, L. M., & Hansen, L. G. (2014). Price reactions when consumers are concerned about pro-social reputation. Frederiksberg: Department of Food and Resource Economics, University of Copenhagen. IFRO Working Paper, No. 2014/09

Vancouver

Kahsay GA, Andersen LM, Hansen LG. Price reactions when consumers are concerned about pro-social reputation. Frederiksberg: Department of Food and Resource Economics, University of Copenhagen. 2014.

Author

Kahsay, Goytom Abraha ; Andersen, Laura Mørch ; Hansen, Lars Gårn. / Price reactions when consumers are concerned about pro-social reputation. Frederiksberg : Department of Food and Resource Economics, University of Copenhagen, 2014. (IFRO Working Paper; No. 2014/09).

Bibtex

@techreport{6bdde48d1e284277baac5da4421e288a,
title = "Price reactions when consumers are concerned about pro-social reputation",
abstract = "In this paper, we propose a reputation-signalling model of demand for consumer goods containing pro-social characteristics such as a ‘fair trade’ or ‘organic’ certification. We show that reputation signalling can reverse price reactions resembling the crowding-out of pre-existing motives for pro-social behavior seen in situations of volunteering and charitable giving. Finally, using a unique combination of questionnaire and purchase panel data, we present evidence of such reputation-driven reversal of price reactions in the Danish market for organic milk.",
author = "Kahsay, {Goytom Abraha} and Andersen, {Laura M{\o}rch} and Hansen, {Lars G{\aa}rn}",
year = "2014",
language = "English",
series = "IFRO Working Paper",
publisher = "Department of Food and Resource Economics, University of Copenhagen",
number = "2014/09",
type = "WorkingPaper",
institution = "Department of Food and Resource Economics, University of Copenhagen",

}

RIS

TY - UNPB

T1 - Price reactions when consumers are concerned about pro-social reputation

AU - Kahsay, Goytom Abraha

AU - Andersen, Laura Mørch

AU - Hansen, Lars Gårn

PY - 2014

Y1 - 2014

N2 - In this paper, we propose a reputation-signalling model of demand for consumer goods containing pro-social characteristics such as a ‘fair trade’ or ‘organic’ certification. We show that reputation signalling can reverse price reactions resembling the crowding-out of pre-existing motives for pro-social behavior seen in situations of volunteering and charitable giving. Finally, using a unique combination of questionnaire and purchase panel data, we present evidence of such reputation-driven reversal of price reactions in the Danish market for organic milk.

AB - In this paper, we propose a reputation-signalling model of demand for consumer goods containing pro-social characteristics such as a ‘fair trade’ or ‘organic’ certification. We show that reputation signalling can reverse price reactions resembling the crowding-out of pre-existing motives for pro-social behavior seen in situations of volunteering and charitable giving. Finally, using a unique combination of questionnaire and purchase panel data, we present evidence of such reputation-driven reversal of price reactions in the Danish market for organic milk.

M3 - Working paper

T3 - IFRO Working Paper

BT - Price reactions when consumers are concerned about pro-social reputation

PB - Department of Food and Resource Economics, University of Copenhagen

CY - Frederiksberg

ER -

ID: 134754413