Sustainable value propositions of a new technology for targeted nitrogen regulation
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Sustainable value propositions of a new technology for targeted nitrogen regulation. / Nygaard, Kenneth; Schaper, Stefan; Jacobsen, Brian H.; Hansen, Birgitte.
In: Journal of Cleaner Production, Vol. 337, 130496, 2022.Research output: Contribution to journal › Journal article › Research › peer-review
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TY - JOUR
T1 - Sustainable value propositions of a new technology for targeted nitrogen regulation
AU - Nygaard, Kenneth
AU - Schaper, Stefan
AU - Jacobsen, Brian H.
AU - Hansen, Birgitte
N1 - Publisher Copyright: © 2022 The Authors
PY - 2022
Y1 - 2022
N2 - Nitrogen (N) provides the agriculture industry with a wicked problem: it is an essential nutrient for efficient crop production, but N losses from agricultural production can harm both the stability of the environment and the health of humans. To limit this, targeted N regulation at the ID15 (1500 ha) level is slowly becoming a reality for farmers and authorities in Denmark. This paper explores the formulation of value propositions connected to developed technologies and concepts for retention mapping at the field level for more detailed targeted regulation. We explore all this through a comprehensive longitudinal ethnographic case study over a period of three years. We use the value proposition canvas to make sense of the viewpoints of the involved stakeholder groups. Our empirical setting is a large-scale research project in Denmark, a country that has high environmental goals regarding nitrogen loading. The publicly funded project involved a multitude of stakeholders, ranging from industry consultants, regulators, farmers and researchers from several disciplines. Important for our study is the fact that much of Denmark's regulation is based on a consensus-driven approach. Thus, it provides a compelling setting for exploring the creation of value propositions through multisector stakeholder engagement. Our findings indicate that, while there is a general movement towards targeted N regulation due to an advancement of knowledge, the practical side of its implementation is less straightforward. Here, stakeholder-formulated value propositions can facilitate this process, not only being connected to the measurement technology, but also relying on a link to a regulatory transformation.
AB - Nitrogen (N) provides the agriculture industry with a wicked problem: it is an essential nutrient for efficient crop production, but N losses from agricultural production can harm both the stability of the environment and the health of humans. To limit this, targeted N regulation at the ID15 (1500 ha) level is slowly becoming a reality for farmers and authorities in Denmark. This paper explores the formulation of value propositions connected to developed technologies and concepts for retention mapping at the field level for more detailed targeted regulation. We explore all this through a comprehensive longitudinal ethnographic case study over a period of three years. We use the value proposition canvas to make sense of the viewpoints of the involved stakeholder groups. Our empirical setting is a large-scale research project in Denmark, a country that has high environmental goals regarding nitrogen loading. The publicly funded project involved a multitude of stakeholders, ranging from industry consultants, regulators, farmers and researchers from several disciplines. Important for our study is the fact that much of Denmark's regulation is based on a consensus-driven approach. Thus, it provides a compelling setting for exploring the creation of value propositions through multisector stakeholder engagement. Our findings indicate that, while there is a general movement towards targeted N regulation due to an advancement of knowledge, the practical side of its implementation is less straightforward. Here, stakeholder-formulated value propositions can facilitate this process, not only being connected to the measurement technology, but also relying on a link to a regulatory transformation.
KW - Aquatic pollution
KW - Governance model
KW - Groundwater nitrogen retention
KW - Nitrogen fertilizer
KW - Stakeholder engagement
KW - Triple helix
KW - Value propositions
U2 - 10.1016/j.jclepro.2022.130496
DO - 10.1016/j.jclepro.2022.130496
M3 - Journal article
AN - SCOPUS:85123371657
VL - 337
JO - Journal of Cleaner Production
JF - Journal of Cleaner Production
SN - 0959-6526
M1 - 130496
ER -
ID: 299036986