Who reacts to food taxes? How a multiple-selves model can help to explain the effects of food taxes
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Who reacts to food taxes? How a multiple-selves model can help to explain the effects of food taxes. / Smed, Sinne; Lombardini, Chiara; Lankoski, Leena.
A Modern Guide to Food Economics. ed. / Jutta Roosen; Jill E. Hobbs. Edward Elgar Publishing, 2022. p. 270-296 (Elgar Modern Guides).Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review
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TY - CHAP
T1 - Who reacts to food taxes?
T2 - How a multiple-selves model can help to explain the effects of food taxes
AU - Smed, Sinne
AU - Lombardini, Chiara
AU - Lankoski, Leena
PY - 2022
Y1 - 2022
N2 - The limited impact of soft instruments targeting the information environment reasserts the importance of food taxes as a tool for achieving diets that are both healthier and more sustainable. Even though it is possible to eat both healthily and sustainably, empirical evidence shows a negative correlation between these two objectives in currently adopted diets. This poses the challenge of setting food taxes that are able to address simultaneously these two objectives. We use the insights from behavioural economics and psychology to develop a utility-maximization, multiple-selves model that incorporates various key motives driving food consumption choices. We apply the model to food choice in the case in which some food characteristics are of a public good character while others are of a more private good character. This model helps us understand how these multiple selves affect the price elasticity of demand and therefore enhance or reduce the consumers' sensitivity to taxes.
AB - The limited impact of soft instruments targeting the information environment reasserts the importance of food taxes as a tool for achieving diets that are both healthier and more sustainable. Even though it is possible to eat both healthily and sustainably, empirical evidence shows a negative correlation between these two objectives in currently adopted diets. This poses the challenge of setting food taxes that are able to address simultaneously these two objectives. We use the insights from behavioural economics and psychology to develop a utility-maximization, multiple-selves model that incorporates various key motives driving food consumption choices. We apply the model to food choice in the case in which some food characteristics are of a public good character while others are of a more private good character. This model helps us understand how these multiple selves affect the price elasticity of demand and therefore enhance or reduce the consumers' sensitivity to taxes.
U2 - 10.4337/9781800372054
DO - 10.4337/9781800372054
M3 - Book chapter
SN - 978 1 80037 204 7
T3 - Elgar Modern Guides
SP - 270
EP - 296
BT - A Modern Guide to Food Economics
A2 - Roosen, Jutta
A2 - Hobbs, Jill E.
PB - Edward Elgar Publishing
ER -
ID: 312768960