Understanding determinants of the intention to buy rhino horn in Vietnam through the Theory of Planned Behaviour and the Theory of Interpersonal Behaviour

Research output: Contribution to journalJournal articlepeer-review

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Understanding determinants of the intention to buy rhino horn in Vietnam through the Theory of Planned Behaviour and the Theory of Interpersonal Behaviour. / Dang, Vu Hoai Nam; Nielsen, Martin Reinhardt.

In: Ecological Economics, Vol. 195, 107361, 2022.

Research output: Contribution to journalJournal articlepeer-review

Harvard

Dang, VHN & Nielsen, MR 2022, 'Understanding determinants of the intention to buy rhino horn in Vietnam through the Theory of Planned Behaviour and the Theory of Interpersonal Behaviour', Ecological Economics, vol. 195, 107361. https://doi.org/10.1016/j.ecolecon.2022.107361

APA

Dang, V. H. N., & Nielsen, M. R. (2022). Understanding determinants of the intention to buy rhino horn in Vietnam through the Theory of Planned Behaviour and the Theory of Interpersonal Behaviour. Ecological Economics, 195, [107361]. https://doi.org/10.1016/j.ecolecon.2022.107361

Vancouver

Dang VHN, Nielsen MR. Understanding determinants of the intention to buy rhino horn in Vietnam through the Theory of Planned Behaviour and the Theory of Interpersonal Behaviour. Ecological Economics. 2022;195. 107361. https://doi.org/10.1016/j.ecolecon.2022.107361

Author

Dang, Vu Hoai Nam ; Nielsen, Martin Reinhardt. / Understanding determinants of the intention to buy rhino horn in Vietnam through the Theory of Planned Behaviour and the Theory of Interpersonal Behaviour. In: Ecological Economics. 2022 ; Vol. 195.

Bibtex

@article{4a991665eddc4c2caa780cafa84d134b,
title = "Understanding determinants of the intention to buy rhino horn in Vietnam through the Theory of Planned Behaviour and the Theory of Interpersonal Behaviour",
abstract = "Demand for rhino horn in Asian markets is driving a rhino poaching crisis in Africa. Despite the urgency of understanding consumers' motivations and demand, social-psychological factors underpinning the intention to buy rhino horn remain under-investigated. This study examined rhino horn demand using a novel approach combining the theory of planned behaviour and the theory of interpersonal behaviour. We conducted a survey on a unique sample of 427 high-income individuals in Hanoi, Vietnam, including 281 rhino horn users and 146 non-users. We empirically tested all constructs of the two theories predicting the intention to buy rhino horn using structural equation modelling. Perceived behavioural control and habit were the sole determinants of the intention to buy rhino horn. Respondents with higher disposable income and better knowledge about how to buy and use rhino horn and those with previous experience using rhino horn were more likely to intend to buy this good. However, frequent users had a lower intention to buy rhino horn in the near future than those having used rhino horn only once or a few times. We discuss the implications of our results for policy-making and the informed design of behaviour change campaigns to reduce rhino horn demand.",
author = "Dang, {Vu Hoai Nam} and Nielsen, {Martin Reinhardt}",
year = "2022",
doi = "10.1016/j.ecolecon.2022.107361",
language = "English",
volume = "195",
journal = "Ecological Economics",
issn = "0921-8009",
publisher = "Elsevier",

}

RIS

TY - JOUR

T1 - Understanding determinants of the intention to buy rhino horn in Vietnam through the Theory of Planned Behaviour and the Theory of Interpersonal Behaviour

AU - Dang, Vu Hoai Nam

AU - Nielsen, Martin Reinhardt

PY - 2022

Y1 - 2022

N2 - Demand for rhino horn in Asian markets is driving a rhino poaching crisis in Africa. Despite the urgency of understanding consumers' motivations and demand, social-psychological factors underpinning the intention to buy rhino horn remain under-investigated. This study examined rhino horn demand using a novel approach combining the theory of planned behaviour and the theory of interpersonal behaviour. We conducted a survey on a unique sample of 427 high-income individuals in Hanoi, Vietnam, including 281 rhino horn users and 146 non-users. We empirically tested all constructs of the two theories predicting the intention to buy rhino horn using structural equation modelling. Perceived behavioural control and habit were the sole determinants of the intention to buy rhino horn. Respondents with higher disposable income and better knowledge about how to buy and use rhino horn and those with previous experience using rhino horn were more likely to intend to buy this good. However, frequent users had a lower intention to buy rhino horn in the near future than those having used rhino horn only once or a few times. We discuss the implications of our results for policy-making and the informed design of behaviour change campaigns to reduce rhino horn demand.

AB - Demand for rhino horn in Asian markets is driving a rhino poaching crisis in Africa. Despite the urgency of understanding consumers' motivations and demand, social-psychological factors underpinning the intention to buy rhino horn remain under-investigated. This study examined rhino horn demand using a novel approach combining the theory of planned behaviour and the theory of interpersonal behaviour. We conducted a survey on a unique sample of 427 high-income individuals in Hanoi, Vietnam, including 281 rhino horn users and 146 non-users. We empirically tested all constructs of the two theories predicting the intention to buy rhino horn using structural equation modelling. Perceived behavioural control and habit were the sole determinants of the intention to buy rhino horn. Respondents with higher disposable income and better knowledge about how to buy and use rhino horn and those with previous experience using rhino horn were more likely to intend to buy this good. However, frequent users had a lower intention to buy rhino horn in the near future than those having used rhino horn only once or a few times. We discuss the implications of our results for policy-making and the informed design of behaviour change campaigns to reduce rhino horn demand.

U2 - 10.1016/j.ecolecon.2022.107361

DO - 10.1016/j.ecolecon.2022.107361

M3 - Journal article

VL - 195

JO - Ecological Economics

JF - Ecological Economics

SN - 0921-8009

M1 - 107361

ER -

ID: 291607734