Place as a nexus for corporate heritage identity: An international study of family-owned wineries

Research output: Contribution to journal › Journal article › Research › peer-review

Standard

Place as a nexus for corporate heritage identity : An international study of family-owned wineries. / Spielmann, Nathalie; Cruz, Allan Discua ; Tyler, Beverly B. ; Beukel, Karin.

In: Journal of Business Research, Vol. 129, 2021, p. 826-837.

Research output: Contribution to journal › Journal article › Research › peer-review

Harvard

Spielmann, N, Cruz, AD, Tyler, BB & Beukel, K 2021, 'Place as a nexus for corporate heritage identity: An international study of family-owned wineries', Journal of Business Research, vol. 129, pp. 826-837. https://doi.org/10.1016/j.jbusres.2019.05.024

APA

Spielmann, N., Cruz, A. D., Tyler, B. B., & Beukel, K. (2021). Place as a nexus for corporate heritage identity: An international study of family-owned wineries. Journal of Business Research, 129, 826-837. https://doi.org/10.1016/j.jbusres.2019.05.024

Vancouver

Spielmann N, Cruz AD, Tyler BB, Beukel K. Place as a nexus for corporate heritage identity: An international study of family-owned wineries. Journal of Business Research. 2021;129:826-837. https://doi.org/10.1016/j.jbusres.2019.05.024

Author

Spielmann, Nathalie ; Cruz, Allan Discua ; Tyler, Beverly B. ; Beukel, Karin. / Place as a nexus for corporate heritage identity : An international study of family-owned wineries. In: Journal of Business Research. 2021 ; Vol. 129. pp. 826-837.

Bibtex

@article{99b82229cfad4ef2b562d88d8b31b751,
title = "Place as a nexus for corporate heritage identity: An international study of family-owned wineries",
abstract = "This paper uncovers the dynamic and reciprocal relationship between corporate heritage identities and corporate heritage brands. Through an examination of the role of place in the marketing strategies of seven family-owned wineries, in six countries, we explain how these wineries use their place to create and incorporate consistency with change in their marketing strategies. The cross-cultural case analysis of multigenerational and long-established, as well as novel and fledgling wineries, showcases how multiple role identities of wineries interact with the relative invariance of place to infuse corporate heritage identities and corporate heritage brands, and vice-versa. The results build on corporate heritage literature by providing an in-depth illustration of the role of place and corporate heritage identity interactions in the development of a firm's marketing strategy. The results are especially relevant for firms offering products anchored in a geographic origin.",
author = "Nathalie Spielmann and Cruz, {Allan Discua} and Tyler, {Beverly B.} and Karin Beukel",
year = "2021",
doi = "10.1016/j.jbusres.2019.05.024",
language = "English",
volume = "129",
pages = "826--837",
journal = "Journal of Business Research",
issn = "0148-2963",
publisher = "Elsevier",

}

RIS

TY - JOUR

T1 - Place as a nexus for corporate heritage identity

T2 - An international study of family-owned wineries

AU - Spielmann, Nathalie

AU - Cruz, Allan Discua

AU - Tyler, Beverly B.

AU - Beukel, Karin

PY - 2021

Y1 - 2021

N2 - This paper uncovers the dynamic and reciprocal relationship between corporate heritage identities and corporate heritage brands. Through an examination of the role of place in the marketing strategies of seven family-owned wineries, in six countries, we explain how these wineries use their place to create and incorporate consistency with change in their marketing strategies. The cross-cultural case analysis of multigenerational and long-established, as well as novel and fledgling wineries, showcases how multiple role identities of wineries interact with the relative invariance of place to infuse corporate heritage identities and corporate heritage brands, and vice-versa. The results build on corporate heritage literature by providing an in-depth illustration of the role of place and corporate heritage identity interactions in the development of a firm's marketing strategy. The results are especially relevant for firms offering products anchored in a geographic origin.

AB - This paper uncovers the dynamic and reciprocal relationship between corporate heritage identities and corporate heritage brands. Through an examination of the role of place in the marketing strategies of seven family-owned wineries, in six countries, we explain how these wineries use their place to create and incorporate consistency with change in their marketing strategies. The cross-cultural case analysis of multigenerational and long-established, as well as novel and fledgling wineries, showcases how multiple role identities of wineries interact with the relative invariance of place to infuse corporate heritage identities and corporate heritage brands, and vice-versa. The results build on corporate heritage literature by providing an in-depth illustration of the role of place and corporate heritage identity interactions in the development of a firm's marketing strategy. The results are especially relevant for firms offering products anchored in a geographic origin.

U2 - 10.1016/j.jbusres.2019.05.024

DO - 10.1016/j.jbusres.2019.05.024

M3 - Journal article

VL - 129

SP - 826

EP - 837

JO - Journal of Business Research

JF - Journal of Business Research

SN - 0148-2963

ER -

ID: 219534568