The effects of voluntary front-of-pack nutrition labels on volume shares of products: the case of the Dutch choices
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The effects of voluntary front-of-pack nutrition labels on volume shares of products : the case of the Dutch choices. / Smed, Sinne; Edenbrandt, Anna K.; Jansen, Léon.
I: Public Health Nutrition, Bind 22, Nr. 15, 2019, s. 2879-2890.Publikation: Bidrag til tidsskrift › Tidsskriftartikel › fagfællebedømt
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TY - JOUR
T1 - The effects of voluntary front-of-pack nutrition labels on volume shares of products
T2 - the case of the Dutch choices
AU - Smed, Sinne
AU - Edenbrandt, Anna K.
AU - Jansen, Léon
PY - 2019
Y1 - 2019
N2 - The study examines the impact of a front-of-pack label (Dutch Choices) on household purchase patterns.DESIGN:Change in households' volume share of products eligible for the label (treatment group) is estimated as a function of changes in the market share of products displaying the label (treatment), while controlling for other relevant factors.SETTING:Home-scan data for five food categories, subdivided into eighteen food groups, for households participating in a Dutch consumer panel. The data are from the period 2005 to 2009, which includes the date of the introduction of the Choices label.PARTICIPANTS:Between 831 and 7216 households from all over the Netherlands.RESULTS:An increase in the market share of products displaying the label led to an increase in the volume share purchased of products eligible for the label for dairy products, yoghurts and for sauces. For some of the products, the partial effect is considerable (e.g. a 10 percentage point (pp) increase in the share of products displaying the label is associated with a 11·5 and 14·0 pp increase in the volume share of eligible products for chocolate milk and quark, respectively).CONCLUSIONS:The results suggest a positive effect from the presence of the Choices label on the volume share of eligible products purchased. Provided that eligible products are healthier than non-eligible products, the Choices label is a good guide for consumers in order to help them make healthier food choices. The positive effect is found mainly in food groups with a mix of both healthy and unhealthy food products.
AB - The study examines the impact of a front-of-pack label (Dutch Choices) on household purchase patterns.DESIGN:Change in households' volume share of products eligible for the label (treatment group) is estimated as a function of changes in the market share of products displaying the label (treatment), while controlling for other relevant factors.SETTING:Home-scan data for five food categories, subdivided into eighteen food groups, for households participating in a Dutch consumer panel. The data are from the period 2005 to 2009, which includes the date of the introduction of the Choices label.PARTICIPANTS:Between 831 and 7216 households from all over the Netherlands.RESULTS:An increase in the market share of products displaying the label led to an increase in the volume share purchased of products eligible for the label for dairy products, yoghurts and for sauces. For some of the products, the partial effect is considerable (e.g. a 10 percentage point (pp) increase in the share of products displaying the label is associated with a 11·5 and 14·0 pp increase in the volume share of eligible products for chocolate milk and quark, respectively).CONCLUSIONS:The results suggest a positive effect from the presence of the Choices label on the volume share of eligible products purchased. Provided that eligible products are healthier than non-eligible products, the Choices label is a good guide for consumers in order to help them make healthier food choices. The positive effect is found mainly in food groups with a mix of both healthy and unhealthy food products.
KW - Effect study
KW - Front-of-pack labelling
KW - Household purchase data
U2 - 10.1017/S1368980019001423
DO - 10.1017/S1368980019001423
M3 - Journal article
C2 - 31232256
AN - SCOPUS:85068007984
VL - 22
SP - 2879
EP - 2890
JO - Public Health Nutrition
JF - Public Health Nutrition
SN - 1368-9800
IS - 15
ER -
ID: 225556280