Understanding utilitarian and hedonic values determining the demand for rhino horn in Vietnam

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Standard

Understanding utilitarian and hedonic values determining the demand for rhino horn in Vietnam. / Dang Vu, Hoai Nam; Nielsen, Martin Reinhardt.

I: Human Dimensions of Wildlife, Bind 23, Nr. 5, 2018, s. 417-432 .

Publikation: Bidrag til tidsskriftTidsskriftartikelfagfællebedømt

Harvard

Dang Vu, HN & Nielsen, MR 2018, 'Understanding utilitarian and hedonic values determining the demand for rhino horn in Vietnam', Human Dimensions of Wildlife, bind 23, nr. 5, s. 417-432 . https://doi.org/10.1080/10871209.2018.1449038

APA

Dang Vu, H. N., & Nielsen, M. R. (2018). Understanding utilitarian and hedonic values determining the demand for rhino horn in Vietnam. Human Dimensions of Wildlife, 23(5), 417-432 . https://doi.org/10.1080/10871209.2018.1449038

Vancouver

Dang Vu HN, Nielsen MR. Understanding utilitarian and hedonic values determining the demand for rhino horn in Vietnam. Human Dimensions of Wildlife. 2018;23(5):417-432 . https://doi.org/10.1080/10871209.2018.1449038

Author

Dang Vu, Hoai Nam ; Nielsen, Martin Reinhardt. / Understanding utilitarian and hedonic values determining the demand for rhino horn in Vietnam. I: Human Dimensions of Wildlife. 2018 ; Bind 23, Nr. 5. s. 417-432 .

Bibtex

@article{d784291674c74c43ae787967a71ea4cd,
title = "Understanding utilitarian and hedonic values determining the demand for rhino horn in Vietnam",
abstract = "We examined utilitarian and hedonic values as motivations for rhino horn use in Vietnam. We also evaluated consumers{\textquoteright} response to consequences of the illegal trade in behavior modification campaigns and the likely outcome of a legalized trade. The most prevalent use was for treatment of hangovers indicating utilitarian values, although difficult to separate from the hedonic value in projecting success in business. A ritualized way of honoring terminally ill relatives represented a hedonic value replacing belief in effective treatment. Demand reduction campaigns need to appropriately reflect all relevant values determining specific uses. The plight of rhino populations, Vietnam{\textquoteright}s penal code, and the possible contribution to international crime mattered little to consumers. Horn from wild rhino was preferred over farmed, and respondents would demand more if available in a legalized trade. This suggested that a legalized trade could maintain or even increase demand for poached rhino horn.",
keywords = "Consumer behavior modification, illegal use, legalized trade, perceived value",
author = "{Dang Vu}, {Hoai Nam} and Nielsen, {Martin Reinhardt}",
year = "2018",
doi = "10.1080/10871209.2018.1449038",
language = "English",
volume = "23",
pages = "417--432 ",
journal = "Human Dimensions of Wildlife",
issn = "1087-1209",
publisher = "Taylor & Francis",
number = "5",

}

RIS

TY - JOUR

T1 - Understanding utilitarian and hedonic values determining the demand for rhino horn in Vietnam

AU - Dang Vu, Hoai Nam

AU - Nielsen, Martin Reinhardt

PY - 2018

Y1 - 2018

N2 - We examined utilitarian and hedonic values as motivations for rhino horn use in Vietnam. We also evaluated consumers’ response to consequences of the illegal trade in behavior modification campaigns and the likely outcome of a legalized trade. The most prevalent use was for treatment of hangovers indicating utilitarian values, although difficult to separate from the hedonic value in projecting success in business. A ritualized way of honoring terminally ill relatives represented a hedonic value replacing belief in effective treatment. Demand reduction campaigns need to appropriately reflect all relevant values determining specific uses. The plight of rhino populations, Vietnam’s penal code, and the possible contribution to international crime mattered little to consumers. Horn from wild rhino was preferred over farmed, and respondents would demand more if available in a legalized trade. This suggested that a legalized trade could maintain or even increase demand for poached rhino horn.

AB - We examined utilitarian and hedonic values as motivations for rhino horn use in Vietnam. We also evaluated consumers’ response to consequences of the illegal trade in behavior modification campaigns and the likely outcome of a legalized trade. The most prevalent use was for treatment of hangovers indicating utilitarian values, although difficult to separate from the hedonic value in projecting success in business. A ritualized way of honoring terminally ill relatives represented a hedonic value replacing belief in effective treatment. Demand reduction campaigns need to appropriately reflect all relevant values determining specific uses. The plight of rhino populations, Vietnam’s penal code, and the possible contribution to international crime mattered little to consumers. Horn from wild rhino was preferred over farmed, and respondents would demand more if available in a legalized trade. This suggested that a legalized trade could maintain or even increase demand for poached rhino horn.

KW - Consumer behavior modification

KW - illegal use

KW - legalized trade

KW - perceived value

U2 - 10.1080/10871209.2018.1449038

DO - 10.1080/10871209.2018.1449038

M3 - Journal article

AN - SCOPUS:85043460472

VL - 23

SP - 417

EP - 432

JO - Human Dimensions of Wildlife

JF - Human Dimensions of Wildlife

SN - 1087-1209

IS - 5

ER -

ID: 194731878