Developing the e-commerce sector for the fishery industry: What business are we really in?

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Standard

Developing the e-commerce sector for the fishery industry : What business are we really in? / Alemu, Mohammed Hussen; Sigurdsson, Valdimar; Fagerstrøm, Asle; Foxall, Gordon Robert.

I: Managerial and Decision Economics, Bind 41, Nr. 2, 01.03.2020, s. 274-290.

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › fagfællebedømt

Harvard

Alemu, MH, Sigurdsson, V, Fagerstrøm, A & Foxall, GR 2020, 'Developing the e-commerce sector for the fishery industry: What business are we really in?', Managerial and Decision Economics, bind 41, nr. 2, s. 274-290. https://doi.org/10.1002/mde.3089

APA

Alemu, M. H., Sigurdsson, V., Fagerstrøm, A., & Foxall, G. R. (2020). Developing the e-commerce sector for the fishery industry: What business are we really in? Managerial and Decision Economics, 41(2), 274-290. https://doi.org/10.1002/mde.3089

Vancouver

Alemu MH, Sigurdsson V, Fagerstrøm A, Foxall GR. Developing the e-commerce sector for the fishery industry: What business are we really in? Managerial and Decision Economics. 2020 mar. 1;41(2):274-290. https://doi.org/10.1002/mde.3089

Author

Alemu, Mohammed Hussen ; Sigurdsson, Valdimar ; Fagerstrøm, Asle ; Foxall, Gordon Robert. / Developing the e-commerce sector for the fishery industry : What business are we really in?. I: Managerial and Decision Economics. 2020 ; Bind 41, Nr. 2. s. 274-290.

Bibtex

@article{9f03ae1061654ec394125cf56187ab3e,
title = "Developing the e-commerce sector for the fishery industry: What business are we really in?",
abstract = "In this study, we use the theory of the marketing firm to explain marketing relationships between consumers and firms selling fish in the context of developing the e-commerce sector for the fishery industry. We use a unique dataset composed of quantitative and qualitative data to provide a behavioral economic analysis and interpretation. The results reveal interdependent managerial and consumer behavioral relationships, indicating the presence of bilateral contingencies. The results also provide some indication of the theory of transaction cost, where cost-intensive activities are likely to be internalized within marketing firms selling fish.",
author = "Alemu, {Mohammed Hussen} and Valdimar Sigurdsson and Asle Fagerstr{\o}m and Foxall, {Gordon Robert}",
year = "2020",
month = mar,
day = "1",
doi = "10.1002/mde.3089",
language = "English",
volume = "41",
pages = "274--290",
journal = "Managerial and Decision Economics",
issn = "0143-6570",
publisher = "Wiley",
number = "2",

}

RIS

TY - JOUR

T1 - Developing the e-commerce sector for the fishery industry

T2 - What business are we really in?

AU - Alemu, Mohammed Hussen

AU - Sigurdsson, Valdimar

AU - Fagerstrøm, Asle

AU - Foxall, Gordon Robert

PY - 2020/3/1

Y1 - 2020/3/1

N2 - In this study, we use the theory of the marketing firm to explain marketing relationships between consumers and firms selling fish in the context of developing the e-commerce sector for the fishery industry. We use a unique dataset composed of quantitative and qualitative data to provide a behavioral economic analysis and interpretation. The results reveal interdependent managerial and consumer behavioral relationships, indicating the presence of bilateral contingencies. The results also provide some indication of the theory of transaction cost, where cost-intensive activities are likely to be internalized within marketing firms selling fish.

AB - In this study, we use the theory of the marketing firm to explain marketing relationships between consumers and firms selling fish in the context of developing the e-commerce sector for the fishery industry. We use a unique dataset composed of quantitative and qualitative data to provide a behavioral economic analysis and interpretation. The results reveal interdependent managerial and consumer behavioral relationships, indicating the presence of bilateral contingencies. The results also provide some indication of the theory of transaction cost, where cost-intensive activities are likely to be internalized within marketing firms selling fish.

U2 - 10.1002/mde.3089

DO - 10.1002/mde.3089

M3 - Journal article

AN - SCOPUS:85074061325

VL - 41

SP - 274

EP - 290

JO - Managerial and Decision Economics

JF - Managerial and Decision Economics

SN - 0143-6570

IS - 2

ER -

ID: 244084424