Strategic self-ignorance
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Strategic self-ignorance. / Thunström, Linda; Nordström, Leif Jonas; Shogren, Jason F.; Ehmke, Mariah; van 't Veld, Klaas.
In: Journal of Risk and Uncertainty, Vol. 52, No. 2, 2016, p. 117-126.Research output: Contribution to journal › Journal article › Research › peer-review
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TY - JOUR
T1 - Strategic self-ignorance
AU - Thunström, Linda
AU - Nordström, Leif Jonas
AU - Shogren, Jason F.
AU - Ehmke, Mariah
AU - van 't Veld, Klaas
PY - 2016
Y1 - 2016
N2 - We examine strategic self-ignorance—the use of ignorance as an excuse to over-indulge in pleasurable activities that may be harmful to one’s future self. Our model shows that guilt aversion provides a behavioral rationale for present-biased agents to avoid information about negative future impacts of such activities. We then confront our model with data from an experiment using prepared, restaurant-style meals—a good that is transparent in immediate pleasure (taste) but non-transparent in future harm (calories). Our results support the notion that strategic self-ignorance matters: nearly three of five subjects (58%) chose to ignore free information on calorie content, leading at-risk subjects to consume significantly more calories. We also find evidence consistent with our model on the determinants of strategic self-ignorance.
AB - We examine strategic self-ignorance—the use of ignorance as an excuse to over-indulge in pleasurable activities that may be harmful to one’s future self. Our model shows that guilt aversion provides a behavioral rationale for present-biased agents to avoid information about negative future impacts of such activities. We then confront our model with data from an experiment using prepared, restaurant-style meals—a good that is transparent in immediate pleasure (taste) but non-transparent in future harm (calories). Our results support the notion that strategic self-ignorance matters: nearly three of five subjects (58%) chose to ignore free information on calorie content, leading at-risk subjects to consume significantly more calories. We also find evidence consistent with our model on the determinants of strategic self-ignorance.
U2 - 10.1007/s11166-016-9236-9
DO - 10.1007/s11166-016-9236-9
M3 - Journal article
VL - 52
SP - 117
EP - 126
JO - Journal of Risk and Uncertainty
JF - Journal of Risk and Uncertainty
SN - 0895-5646
IS - 2
ER -
ID: 162710133