This paper is concerned with the ways in which Danish municipalities seek to mitigate climate change through a range of governance strategies. Through the analysis of ten municipal climate plans using the framework of Mitchell Dean, as well as extensive ethnographic fieldwork in two municipalities, this paper explores how local climate change mitigation is shaped by particular rationalities and technologies of government, and thus seeks to illustrate how the strategies set out in the plans construe climate change mitigation from a certain perspective, thereby rendering some solutions more likely than others and recasting citizens as passive consumers who are to be guided to consume in more climate-friendly ways in the process.