Explaining People’s Choices for the Rewilding of Landscapes Using the Value Perspective for Nature Scale

Open online seminar with Tim Maarten de Kruiff, Department of Food and Resource Economics.
Researchers have long argued that our values and beliefs shape how we think nature should be managed over factors like income or gender. Yet in economic valuation, we often rely on those easy-to-measure socio-economic characteristics to explain differences in preferences.
But do we capture people with all values, especially those holding intrinsic ones, with economic valuation?
In this talk, we share new work linking people’s underlying value perspectives to their preferences for rewilding management options. Using a hybrid choice model, we test whether the choice experiment method can capture the views of people with a wide range of values, including those who see nature as valuable in and of itself.
Our findings reveal a clear connection between value perspectives for nature and rewilding preferences and raise challenging questions about how to include people holding strong intrinsic values in economic valuation.
How to participate
The seminar is open to all.
The seminar will take place online via Zoom