Environmental identity economics: an application to farmers’ pro-environmental investment behaviour
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This study proposes an environmental identity economics theory that can improve our understanding of pro-environmental behaviour. We test the potential of the theory by analysing farmers’ decisions to invest in renewable energy production using a hybrid choice model. Our findings illustrate that farmers with a strong environmental identity require less financial incentive to invest. Furthermore, lower compensation is found to be sufficient to induce farmers with a strong environmental identity to commit to more binding investment contracts. Our findings stress the need for differentiated designs of agri-environmental programmes and mechanisms that enhance farmers’ environmental identity.
Original language | English |
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Journal | European Review of Agricultural Economics |
Volume | 49 |
Issue number | 2 |
Pages (from-to) | 331–358 |
Number of pages | 28 |
ISSN | 0165-1587 |
DOIs | |
Publication status | Published - 2022 |
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