Laura Mørch Andersen

Laura Mørch Andersen

Associate Professor

Member of:

    ORCID: 0000-0001-8763-1670

    Laura Mørch Andersen, born February 28 1974.
    The purpose of Laura Mørch Andersen's research is to reveal which type of motives drives actual behaviour among consumers. Examples are consumer willingness to change the timing of their actual power consumption, or the real willingness to pay for characteristics of goods.
    Laura both teaches and uses econometric methods in her research, and has a solid experience in obtaining and handling both revealed (actual behaviour) and stated data (e.g. from questionnaires).

    ID: 10179278