Leveraging users as innovators: managing the creative potential of individual consumers

Research output: Contribution to journal › Editorial › Research

Standard

Leveraging users as innovators : managing the creative potential of individual consumers. / Bogers, Marcel; McCarthy, Ian P.; Pitt, Leyland.

In: Journal of Engineering and Technology Management, Vol. 37, 2015, p. 3-5.

Research output: Contribution to journal › Editorial › Research

Harvard

Bogers, M, McCarthy, IP & Pitt, L 2015, 'Leveraging users as innovators: managing the creative potential of individual consumers', Journal of Engineering and Technology Management, vol. 37, pp. 3-5. https://doi.org/10.1016/j.jengtecman.2015.09.001

APA

Bogers, M., McCarthy, I. P., & Pitt, L. (2015). Leveraging users as innovators: managing the creative potential of individual consumers. Journal of Engineering and Technology Management, 37, 3-5. https://doi.org/10.1016/j.jengtecman.2015.09.001

Vancouver

Bogers M, McCarthy IP, Pitt L. Leveraging users as innovators: managing the creative potential of individual consumers. Journal of Engineering and Technology Management. 2015;37:3-5. https://doi.org/10.1016/j.jengtecman.2015.09.001

Author

Bogers, Marcel ; McCarthy, Ian P. ; Pitt, Leyland. / Leveraging users as innovators : managing the creative potential of individual consumers. In: Journal of Engineering and Technology Management. 2015 ; Vol. 37. pp. 3-5.

Bibtex

@article{148bbf5904f348238a820aad3c9f4be9,
title = "Leveraging users as innovators: managing the creative potential of individual consumers",
author = "Marcel Bogers and McCarthy, {Ian P.} and Leyland Pitt",
year = "2015",
doi = "10.1016/j.jengtecman.2015.09.001",
language = "English",
volume = "37",
pages = "3--5",
journal = "Journal of Engineering and Technology Management - JET-M",
issn = "0923-4748",
publisher = "Elsevier",

}

RIS

TY - JOUR

T1 - Leveraging users as innovators

T2 - managing the creative potential of individual consumers

AU - Bogers, Marcel

AU - McCarthy, Ian P.

AU - Pitt, Leyland

PY - 2015

Y1 - 2015

U2 - 10.1016/j.jengtecman.2015.09.001

DO - 10.1016/j.jengtecman.2015.09.001

M3 - Editorial

VL - 37

SP - 3

EP - 5

JO - Journal of Engineering and Technology Management - JET-M

JF - Journal of Engineering and Technology Management - JET-M

SN - 0923-4748

ER -

ID: 144490730