Consumer acceptance and willingness to pay for edible insects as food in Kenya: the case of white winged termites
Publikation: Working paper › Forskning
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Consumer acceptance and willingness to pay for edible insects as food in Kenya : the case of white winged termites. / Alemu, Mohammed Hussen; Olsen, Søren Bøye; Vedel, Suzanne Elizabeth; Pambo, Kennedy O. ; Owino, Victor O. .
Frederiksberg : Department of Food and Resource Economics, University of Copenhagen, 2015.Publikation: Working paper › Forskning
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TY - UNPB
T1 - Consumer acceptance and willingness to pay for edible insects as food in Kenya
T2 - the case of white winged termites
AU - Alemu, Mohammed Hussen
AU - Olsen, Søren Bøye
AU - Vedel, Suzanne Elizabeth
AU - Pambo, Kennedy O.
AU - Owino, Victor O.
PY - 2015
Y1 - 2015
N2 - Edible insects are receiving substantial attention because of their potential as a significant future food source of high nutritional value and with important environmental benefits. As a result, there is a focus on the supply side to establish and optimize the insect production sector and develop the value chain. However, as the ultimate success of a product development depends on consumers' product judgement and acceptance, acquiring information about potential demand is of paramount importance for policy advice. In this paper, we aim to give a first insight into the potential demand for termite-based food products (TBFPs) in Kenya. We assess the demand in terms of consumer preferences and willingness to pay using a stated choice experiment method. A novel feature of this paper is that it focuses on how the termites should be presented and introduced, either as whole or processed, in a typical daily meal in order to increase consumer acceptance. Results from the latent class model reveal that consumers prefer and are willing to pay more for TBFPs with high nutritional value and when they are recommended by officials. In addition, results show that high to a very high food safety control levels of the TBFPs are valued positively by most consumers.
AB - Edible insects are receiving substantial attention because of their potential as a significant future food source of high nutritional value and with important environmental benefits. As a result, there is a focus on the supply side to establish and optimize the insect production sector and develop the value chain. However, as the ultimate success of a product development depends on consumers' product judgement and acceptance, acquiring information about potential demand is of paramount importance for policy advice. In this paper, we aim to give a first insight into the potential demand for termite-based food products (TBFPs) in Kenya. We assess the demand in terms of consumer preferences and willingness to pay using a stated choice experiment method. A novel feature of this paper is that it focuses on how the termites should be presented and introduced, either as whole or processed, in a typical daily meal in order to increase consumer acceptance. Results from the latent class model reveal that consumers prefer and are willing to pay more for TBFPs with high nutritional value and when they are recommended by officials. In addition, results show that high to a very high food safety control levels of the TBFPs are valued positively by most consumers.
M3 - Working paper
T3 - IFRO Working Paper
BT - Consumer acceptance and willingness to pay for edible insects as food in Kenya
PB - Department of Food and Resource Economics, University of Copenhagen
CY - Frederiksberg
ER -
ID: 144003062