The amount of fur skins on the European consumer market must be estimated as input to calculate the fur environmental footprint in Europe. However, data to quantify the consumer market on country levels are not directly available, and a new way or model to collect data and to estimate the consumer market volume is
presented and used. The model starts with raw fur skin, and based on a.o. mark-ups, import and export the total final amount of fur skins on the European consumer market is estimated.
Production of raw fur skins, auction prices and international trade are three important factors in the estimation, and they are volatile and significant for the European consumer market. It is calculated, that Europe accounts for 20-25 per cent of world fur retail (consumer) sale, and a correction for different mark-ups means, that Europe will consume 16-20 per cent of all fur skins produced in the world.
Number of fur skins are converted to area and weight using average figures reported from business organisations.