The open academic: Why and how business academics should use social media to be more ‘open’ and impactful
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The open academic : Why and how business academics should use social media to be more ‘open’ and impactful. / McCarthy, Ian P.; Bogers, Marcel L.A.M.
In: Business Horizons, Vol. 66, No. 1, 2023, p. 153-166.Research output: Contribution to journal › Journal article › Research › peer-review
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TY - JOUR
T1 - The open academic
T2 - Why and how business academics should use social media to be more ‘open’ and impactful
AU - McCarthy, Ian P.
AU - Bogers, Marcel L.A.M.
N1 - Publisher Copyright: © 2022 Kelley School of Business, Indiana University
PY - 2023
Y1 - 2023
N2 - The mission of Business Horizons is to publish research that practitioners can understand to help them change their thoughts and actions. However, this mission remains an elusive ideal for many business school academics as they struggle to overcome the research-practice gap. To help scholars bridge this gap, we present social media as a boundary-spanning technology to be open to connecting with, learning from and working with academics and other stakeholders outside their field. Social media can be used as a boundary-spanning technology to help bridge the research-practice gap. To support this idea, we present a process model of five research activities—networking, framing, investigating, disseminating, and assessing—and describe how social media can make each activity more open. We present a framework of four social media-enabled open academic approaches—connector, observer, promoter, and influencer—and outline some do's and don'ts for engaging in each approach. We also discuss the potential dark side of openness through social media and offer some coping strategies. As per the mission and scope of Business Horizons, this article aims to help business academics rethink and change their practices so that our profession is more widely regarded for how our research positively impacts business practice and society in general.
AB - The mission of Business Horizons is to publish research that practitioners can understand to help them change their thoughts and actions. However, this mission remains an elusive ideal for many business school academics as they struggle to overcome the research-practice gap. To help scholars bridge this gap, we present social media as a boundary-spanning technology to be open to connecting with, learning from and working with academics and other stakeholders outside their field. Social media can be used as a boundary-spanning technology to help bridge the research-practice gap. To support this idea, we present a process model of five research activities—networking, framing, investigating, disseminating, and assessing—and describe how social media can make each activity more open. We present a framework of four social media-enabled open academic approaches—connector, observer, promoter, and influencer—and outline some do's and don'ts for engaging in each approach. We also discuss the potential dark side of openness through social media and offer some coping strategies. As per the mission and scope of Business Horizons, this article aims to help business academics rethink and change their practices so that our profession is more widely regarded for how our research positively impacts business practice and society in general.
KW - Engaged scholarship
KW - Open innovation
KW - Open science
KW - Research-practice gap
KW - Responsible research
KW - Social media engagement
U2 - 10.1016/j.bushor.2022.05.001
DO - 10.1016/j.bushor.2022.05.001
M3 - Journal article
AN - SCOPUS:85139726622
VL - 66
SP - 153
EP - 166
JO - Business Horizons
JF - Business Horizons
SN - 0007-6813
IS - 1
ER -
ID: 370481615