Fishing for more tourists: An empirical investigation of tourist anglers’ preferences for angling site quality
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Fishing for more tourists : An empirical investigation of tourist anglers’ preferences for angling site quality. / Bonnichsen, Ole; Jensen, C. L.; Olsen, S. B.
In: Marine Policy, Vol. 106, 103532, 2019.Research output: Contribution to journal › Journal article › Research › peer-review
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TY - JOUR
T1 - Fishing for more tourists
T2 - An empirical investigation of tourist anglers’ preferences for angling site quality
AU - Bonnichsen, Ole
AU - Jensen, C. L.
AU - Olsen, S. B.
PY - 2019
Y1 - 2019
N2 - Using a stated choice experiment we empirically investigate which attributes of angling sites are important for attracting German tourist anglers to Denmark. We focus on the particularly dedicated anglers who choose a holiday destination at least partly based on recreational angling opportunities. Using a Latent Class modelling approach, we find that preferences are heterogeneous across different angler segments. Three distinct segments of tourist anglers are identified: “catch oriented” (57%), “nature oriented” (24%) and “trophy oriented” (19%). All three angler segments have strong preferences for water quality, but they differ with respect to catch preferences and preferences for social interaction at the angling site. To attract tourist anglers, an angling site manager may use this information to target marketing efforts towards certain segments of tourists that prefer the type and quality of angling characteristics of the manager's angling site(s). Additionally, the manager may seek to adjust and improve the angling sites in a way that suits the preferences of specific segments.
AB - Using a stated choice experiment we empirically investigate which attributes of angling sites are important for attracting German tourist anglers to Denmark. We focus on the particularly dedicated anglers who choose a holiday destination at least partly based on recreational angling opportunities. Using a Latent Class modelling approach, we find that preferences are heterogeneous across different angler segments. Three distinct segments of tourist anglers are identified: “catch oriented” (57%), “nature oriented” (24%) and “trophy oriented” (19%). All three angler segments have strong preferences for water quality, but they differ with respect to catch preferences and preferences for social interaction at the angling site. To attract tourist anglers, an angling site manager may use this information to target marketing efforts towards certain segments of tourists that prefer the type and quality of angling characteristics of the manager's angling site(s). Additionally, the manager may seek to adjust and improve the angling sites in a way that suits the preferences of specific segments.
KW - Latent class model
KW - Recreational angling
KW - Stated choice experiment
KW - Tourism
U2 - 10.1016/j.marpol.2019.103532
DO - 10.1016/j.marpol.2019.103532
M3 - Journal article
AN - SCOPUS:85065921659
VL - 106
JO - Marine Policy
JF - Marine Policy
SN - 0308-597X
M1 - 103532
ER -
ID: 222749788