Heterogeneity in consumers' perceptions and demand for local (organic) food products

Research output: Contribution to journalJournal articleResearchpeer-review

Standard

Heterogeneity in consumers' perceptions and demand for local (organic) food products. / Jensen, Jørgen Dejgård; Christensen, Tove; Denver, Sigrid; Ditlevsen, Kia; Lassen, Jesper; Teuber, Ramona.

In: Food Quality and Preference, Vol. 73, 2019, p. 255-265.

Research output: Contribution to journalJournal articleResearchpeer-review

Harvard

Jensen, JD, Christensen, T, Denver, S, Ditlevsen, K, Lassen, J & Teuber, R 2019, 'Heterogeneity in consumers' perceptions and demand for local (organic) food products', Food Quality and Preference, vol. 73, pp. 255-265. https://doi.org/10.1016/j.foodqual.2018.11.002

APA

Jensen, J. D., Christensen, T., Denver, S., Ditlevsen, K., Lassen, J., & Teuber, R. (2019). Heterogeneity in consumers' perceptions and demand for local (organic) food products. Food Quality and Preference, 73, 255-265. https://doi.org/10.1016/j.foodqual.2018.11.002

Vancouver

Jensen JD, Christensen T, Denver S, Ditlevsen K, Lassen J, Teuber R. Heterogeneity in consumers' perceptions and demand for local (organic) food products. Food Quality and Preference. 2019;73:255-265. https://doi.org/10.1016/j.foodqual.2018.11.002

Author

Jensen, Jørgen Dejgård ; Christensen, Tove ; Denver, Sigrid ; Ditlevsen, Kia ; Lassen, Jesper ; Teuber, Ramona. / Heterogeneity in consumers' perceptions and demand for local (organic) food products. In: Food Quality and Preference. 2019 ; Vol. 73. pp. 255-265.

Bibtex

@article{2c14588655304929abc6345be8877456,
title = "Heterogeneity in consumers' perceptions and demand for local (organic) food products",
abstract = "“Local” is becoming increasingly important in consumers’ food purchase decisions. Perceived benefits of local foods are rather similar to those of organic products, including aspects of taste, food safety, animal welfare and reduced environmental impacts. Yet, only limited knowledge is available regarding different consumers’ conceptualization of local food. Our study addresses this research gap by investigating organic versus non-organic consumers’ perceptions of local foods and these perceptions’ association with purchasing behaviour. A mixed-methods approach was employed, combining eight focus group interviews (52 participants in total) with a representative survey of 1515 Danish consumers. Focus group interviews revealed that Danish consumers mainly understand local food in terms of geographical parameters, such as “nationally produced”, or “produced nearby”. Besides this geographical component, focus group participants' perceptions of localness were relatively vague, although certain connotations could be identified, such as the association with small and enthusiasm-driven producers, regional specialties and the story-telling around local products. Five clusters of consumers were identified from the questionnaire data. Three clusters had specific profiles in relation to purchasing organic or local food products: a “Local” (31{\%} of the sample), an “Organic” (19{\%} of the sample), and an “Organic-Local” (7{\%} of the sample) cluster. These consumers are relatively prone to consider local foods as produced nearby and to consider relational aspects in their conceptualization of local products, but they also differ in their orientation towards local and organic purchases, respectively. These findings suggest a stronger role for geographic differentiation to increase value-added in organic food products.",
keywords = "Consumer perceptions, Local food, Organic food, Product differentiation, Sales channels",
author = "Jensen, {J{\o}rgen Dejg{\aa}rd} and Tove Christensen and Sigrid Denver and Kia Ditlevsen and Jesper Lassen and Ramona Teuber",
year = "2019",
doi = "10.1016/j.foodqual.2018.11.002",
language = "English",
volume = "73",
pages = "255--265",
journal = "Food Quality and Preference",
issn = "0950-3293",
publisher = "Pergamon Press",

}

RIS

TY - JOUR

T1 - Heterogeneity in consumers' perceptions and demand for local (organic) food products

AU - Jensen, Jørgen Dejgård

AU - Christensen, Tove

AU - Denver, Sigrid

AU - Ditlevsen, Kia

AU - Lassen, Jesper

AU - Teuber, Ramona

PY - 2019

Y1 - 2019

N2 - “Local” is becoming increasingly important in consumers’ food purchase decisions. Perceived benefits of local foods are rather similar to those of organic products, including aspects of taste, food safety, animal welfare and reduced environmental impacts. Yet, only limited knowledge is available regarding different consumers’ conceptualization of local food. Our study addresses this research gap by investigating organic versus non-organic consumers’ perceptions of local foods and these perceptions’ association with purchasing behaviour. A mixed-methods approach was employed, combining eight focus group interviews (52 participants in total) with a representative survey of 1515 Danish consumers. Focus group interviews revealed that Danish consumers mainly understand local food in terms of geographical parameters, such as “nationally produced”, or “produced nearby”. Besides this geographical component, focus group participants' perceptions of localness were relatively vague, although certain connotations could be identified, such as the association with small and enthusiasm-driven producers, regional specialties and the story-telling around local products. Five clusters of consumers were identified from the questionnaire data. Three clusters had specific profiles in relation to purchasing organic or local food products: a “Local” (31% of the sample), an “Organic” (19% of the sample), and an “Organic-Local” (7% of the sample) cluster. These consumers are relatively prone to consider local foods as produced nearby and to consider relational aspects in their conceptualization of local products, but they also differ in their orientation towards local and organic purchases, respectively. These findings suggest a stronger role for geographic differentiation to increase value-added in organic food products.

AB - “Local” is becoming increasingly important in consumers’ food purchase decisions. Perceived benefits of local foods are rather similar to those of organic products, including aspects of taste, food safety, animal welfare and reduced environmental impacts. Yet, only limited knowledge is available regarding different consumers’ conceptualization of local food. Our study addresses this research gap by investigating organic versus non-organic consumers’ perceptions of local foods and these perceptions’ association with purchasing behaviour. A mixed-methods approach was employed, combining eight focus group interviews (52 participants in total) with a representative survey of 1515 Danish consumers. Focus group interviews revealed that Danish consumers mainly understand local food in terms of geographical parameters, such as “nationally produced”, or “produced nearby”. Besides this geographical component, focus group participants' perceptions of localness were relatively vague, although certain connotations could be identified, such as the association with small and enthusiasm-driven producers, regional specialties and the story-telling around local products. Five clusters of consumers were identified from the questionnaire data. Three clusters had specific profiles in relation to purchasing organic or local food products: a “Local” (31% of the sample), an “Organic” (19% of the sample), and an “Organic-Local” (7% of the sample) cluster. These consumers are relatively prone to consider local foods as produced nearby and to consider relational aspects in their conceptualization of local products, but they also differ in their orientation towards local and organic purchases, respectively. These findings suggest a stronger role for geographic differentiation to increase value-added in organic food products.

KW - Consumer perceptions

KW - Local food

KW - Organic food

KW - Product differentiation

KW - Sales channels

U2 - 10.1016/j.foodqual.2018.11.002

DO - 10.1016/j.foodqual.2018.11.002

M3 - Journal article

AN - SCOPUS:85056631457

VL - 73

SP - 255

EP - 265

JO - Food Quality and Preference

JF - Food Quality and Preference

SN - 0950-3293

ER -

ID: 210832105