TY - JOUR

T1 - Open for business? An integrative framework and empirical assessment for business model innovation in the gastronomic sector

AU - Bogers, Marcel

AU - Jensen, Jørgen Dejgård

PY - 2017

Y1 - 2017

N2 - PurposeThe objective of the study is to identify and explore different business models that are active in the gastronomic industry and assess where there may be opportunities and limitations for innovation.Design/methodology/approachWe develop a conceptualization of the business model concept and some of its main components — considering an internal and external orientation — and how they can be applied to the gastronomic sector. On this basis, we propose, develop and test an empirical framework for the economic sustainability of gastronomic enterprises. Based on data from a publicly available database of the Danish hospitality sector, we conduct hierarchical cluster analysis to identify different business models for the Danish gastronomic sector.FindingsGiven the diversity of the gastronomic sector, there can be a multitude of alternative business models and characteristics, which may enable the sector to create value through for example product differentiation, market segmentation, and so on. The analysis revealed 9 different clusters, which represent different business models in terms of customer value creation, segmentation and resource utilization — highlighting either more closed or open business models. These business models offer a basis for considering the opportunities and barriers for business model innovation — for both startups and incumbent firms — within gastronomy and agri-food more generally.Originality/valueThe gastronomic sector is diverse and heterogeneous with a multitude of possible alternative business models. Our paper provides a basis for considering the key enablers of business model development in this sector. Our integrative framework and empirical assessment provides a basis for further exploring business model innovation in the gastronomic sector in particular and the agri-food sector more generally.

AB - PurposeThe objective of the study is to identify and explore different business models that are active in the gastronomic industry and assess where there may be opportunities and limitations for innovation.Design/methodology/approachWe develop a conceptualization of the business model concept and some of its main components — considering an internal and external orientation — and how they can be applied to the gastronomic sector. On this basis, we propose, develop and test an empirical framework for the economic sustainability of gastronomic enterprises. Based on data from a publicly available database of the Danish hospitality sector, we conduct hierarchical cluster analysis to identify different business models for the Danish gastronomic sector.FindingsGiven the diversity of the gastronomic sector, there can be a multitude of alternative business models and characteristics, which may enable the sector to create value through for example product differentiation, market segmentation, and so on. The analysis revealed 9 different clusters, which represent different business models in terms of customer value creation, segmentation and resource utilization — highlighting either more closed or open business models. These business models offer a basis for considering the opportunities and barriers for business model innovation — for both startups and incumbent firms — within gastronomy and agri-food more generally.Originality/valueThe gastronomic sector is diverse and heterogeneous with a multitude of possible alternative business models. Our paper provides a basis for considering the key enablers of business model development in this sector. Our integrative framework and empirical assessment provides a basis for further exploring business model innovation in the gastronomic sector in particular and the agri-food sector more generally.

U2 - 10.1108/BFJ-07-2017-0394

DO - 10.1108/BFJ-07-2017-0394

M3 - Journal article

VL - 119

SP - 2325

EP - 2339

JO - British Food Journal

JF - British Food Journal

SN - 0007-070X

IS - 11

ER -