Sustainable open innovation to address a grand challenge: Lessons from Carlsberg and the Green Fiber Bottle
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Sustainable open innovation to address a grand challenge : Lessons from Carlsberg and the Green Fiber Bottle. / Bogers, Marcel; Chesbrough, Henry; Strand, Robert.
In: British Food Journal, Vol. 122, No. 5, 2020, p. 1505-1517.Research output: Contribution to journal › Journal article › Research › peer-review
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TY - JOUR
T1 - Sustainable open innovation to address a grand challenge
T2 - Lessons from Carlsberg and the Green Fiber Bottle
AU - Bogers, Marcel
AU - Chesbrough, Henry
AU - Strand, Robert
PY - 2020
Y1 - 2020
N2 - Purpose This paper describes the case of how the Danish beer manufacturer, Carlsberg, developed the Green Fiber Bottle as part of its sustainability program through an open innovation approach in collaboration with complementary partners. It thereby illustrates how a grand challenge associated with sustainability can be effectively addressed through open innovation and reveals the opportunities and challenges that emerge in that context. Design/methodology/approach The paper summarizes some key elements of the case and, in particular, discusses some of the lessons learned, which can be further explored in future research, practice, and policy. Findings The case suggests a number of key issues that are relevant when attempting to address grand challenges, in general, and sustainability in the food and beverage (F&B) industry, in particular, namely: leveraging open innovation in the face of sustainability as a grand challenge; sustainability beyond a solid business case; opportunities and challenges in the face of new business models; the importance of early wins for addressing societal challenges for signals and scaling; and the importance of the Nordic context and long-term vision. Originality/value The case describes a recent (and to some extent still ongoing) initiative of how a particular F&B company has explored new approaches to developing its sustainability program. Therefore, it highlights some of the unique characteristics of this case. This paper also lays the groundwork for the establishment of "Sustainable Open Innovation" as a domain in its own right.
AB - Purpose This paper describes the case of how the Danish beer manufacturer, Carlsberg, developed the Green Fiber Bottle as part of its sustainability program through an open innovation approach in collaboration with complementary partners. It thereby illustrates how a grand challenge associated with sustainability can be effectively addressed through open innovation and reveals the opportunities and challenges that emerge in that context. Design/methodology/approach The paper summarizes some key elements of the case and, in particular, discusses some of the lessons learned, which can be further explored in future research, practice, and policy. Findings The case suggests a number of key issues that are relevant when attempting to address grand challenges, in general, and sustainability in the food and beverage (F&B) industry, in particular, namely: leveraging open innovation in the face of sustainability as a grand challenge; sustainability beyond a solid business case; opportunities and challenges in the face of new business models; the importance of early wins for addressing societal challenges for signals and scaling; and the importance of the Nordic context and long-term vision. Originality/value The case describes a recent (and to some extent still ongoing) initiative of how a particular F&B company has explored new approaches to developing its sustainability program. Therefore, it highlights some of the unique characteristics of this case. This paper also lays the groundwork for the establishment of "Sustainable Open Innovation" as a domain in its own right.
KW - Open innovation
KW - Sustainable development
KW - Management
KW - Food and beverage industry
KW - SDGs
KW - Grand challenges
KW - BUSINESS MODEL INNOVATION
KW - HUMAN SIDE
KW - FOOD
KW - MANAGEMENT
U2 - 10.1108/BFJ-07-2019-0534
DO - 10.1108/BFJ-07-2019-0534
M3 - Journal article
VL - 122
SP - 1505
EP - 1517
JO - British Food Journal
JF - British Food Journal
SN - 0007-070X
IS - 5
ER -
ID: 249866279