In nutritional research, the sensations of appetite have mostly been studied as a physiological phenomenon. However, in order to understand the significance of appetite for everyday eating habits, it is pertinent to include the social dimension. In a qualitative interview study, using qualitative semi-structured in-depth interviews, we investigated how appetite was experienced and handled in the context of everyday life among 20 men and women. This report examines how qualitative dimensions of appetite are experienced and conceptualised in everyday life. Achieving what was described as proper satiety was found to be of decisive importance for daily eating habits. The experience of being full up, the duration of satiety and the sensuous pleasure of eating were all found to be central dimensions of proper satiety, the definition of which varied according to different social contexts. Whether one ate one's fill in the company of others, alone, at work or in one's spare time turned out to be of decisive importance. A more elaborate understanding of the social dimensions of appetite may help to improve endeavours to prevent overweight and obesity.