Staff of the Section for Consumption, Bioethics and Governance – University of Copenhagen

English > Staff > Consumption Bioethics ...

Consumer preferences for organic food and for the shares of meat and vegetables in an everyday meal

Research output: Contribution to journalJournal articleResearchpeer-review

It is well established that consumers with positive preferences for organic products generally also tend to have healthy eating habits involving many fruits and vegetables but less meat. While most studies are based on single product comparisons, this study investigates consumer preferences for organic ingredients and content of meat and vegetables in the context of an everyday evening meal. Moreover, we address heterogeneity in preferences. The study is based on an online survey including a choice experiment with 506 consumers. Using principal component and latent class analyses, we identify three segments of consumers that differ with respect to preferences for organic production and content of meat and vegetables in their meals. Our findings may be valuable for authorities promoting healthy food consumption just as they provide valuable input to the catering industry and other suppliers of dinner dishes in the development and marketing of both organic and non-organic ready meals.
Original languageEnglish
JournalJournal of International Food & Agribusiness Marketing
Number of pages13
ISSN0897-4438
DOIs
Publication statusE-pub ahead of print - 16 Apr 2019

ID: 217154912