Consumer-oriented innovation in the food and personal care products sectors: Understanding consumers and using their insights in the innovation process

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Standard

Consumer-oriented innovation in the food and personal care products sectors : Understanding consumers and using their insights in the innovation process. / Grunert, K. G.; Jensen, B. B.; Sonne, A. M.; Brunsø, K.; Scholderer, J.; Byrne, D. V.; Holm, L.; Clausen, C.; Friis, A.; Hyldig, G.; Kristensen, N. H.; Lettl, C.

Consumer-Driven Innovation in Food and Personal Care Products. Elsevier, 2010. p. 3-24.

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Harvard

Grunert, KG, Jensen, BB, Sonne, AM, Brunsø, K, Scholderer, J, Byrne, DV, Holm, L, Clausen, C, Friis, A, Hyldig, G, Kristensen, NH & Lettl, C 2010, Consumer-oriented innovation in the food and personal care products sectors: Understanding consumers and using their insights in the innovation process. in Consumer-Driven Innovation in Food and Personal Care Products. Elsevier, pp. 3-24. https://doi.org/10.1533/9781845699970.1.3

APA

Grunert, K. G., Jensen, B. B., Sonne, A. M., Brunsø, K., Scholderer, J., Byrne, D. V., Holm, L., Clausen, C., Friis, A., Hyldig, G., Kristensen, N. H., & Lettl, C. (2010). Consumer-oriented innovation in the food and personal care products sectors: Understanding consumers and using their insights in the innovation process. In Consumer-Driven Innovation in Food and Personal Care Products (pp. 3-24). Elsevier. https://doi.org/10.1533/9781845699970.1.3

Vancouver

Grunert KG, Jensen BB, Sonne AM, Brunsø K, Scholderer J, Byrne DV et al. Consumer-oriented innovation in the food and personal care products sectors: Understanding consumers and using their insights in the innovation process. In Consumer-Driven Innovation in Food and Personal Care Products. Elsevier. 2010. p. 3-24 https://doi.org/10.1533/9781845699970.1.3

Author

Grunert, K. G. ; Jensen, B. B. ; Sonne, A. M. ; Brunsø, K. ; Scholderer, J. ; Byrne, D. V. ; Holm, L. ; Clausen, C. ; Friis, A. ; Hyldig, G. ; Kristensen, N. H. ; Lettl, C. / Consumer-oriented innovation in the food and personal care products sectors : Understanding consumers and using their insights in the innovation process. Consumer-Driven Innovation in Food and Personal Care Products. Elsevier, 2010. pp. 3-24

Bibtex

@inbook{b0a30c33c6cc42ddbf8c14c65b700106,
title = "Consumer-oriented innovation in the food and personal care products sectors: Understanding consumers and using their insights in the innovation process",
abstract = "In this chapter, we clarify the concept of consumer-oriented innovation in the food and personal products sectors and define it as a process towards the development of a new product or service in which an integrated analysis and understanding of consumers' wants, needs and preference formation play a key role. We then outline relevant streams of research that may promote the implementation of consumer-oriented innovation in these sectors. We first review research on understanding consumers, notably on quality perception, associated methods, and their application in innovation processes. We then review research on innovation management, emphasizing the use of consumer insight information in innovation processes. We conclude that a better integration of consumer research and research on innovation management would benefit the innovation process.",
keywords = "Consumer research methods, Market orientation, Quality perception, User-driven innovation",
author = "Grunert, {K. G.} and Jensen, {B. B.} and Sonne, {A. M.} and K. Bruns{\o} and J. Scholderer and Byrne, {D. V.} and L. Holm and C. Clausen and A. Friis and G. Hyldig and Kristensen, {N. H.} and C. Lettl",
year = "2010",
doi = "10.1533/9781845699970.1.3",
language = "English",
isbn = "9781845695675",
pages = "3--24",
booktitle = "Consumer-Driven Innovation in Food and Personal Care Products",
publisher = "Elsevier",
address = "Netherlands",

}

RIS

TY - CHAP

T1 - Consumer-oriented innovation in the food and personal care products sectors

T2 - Understanding consumers and using their insights in the innovation process

AU - Grunert, K. G.

AU - Jensen, B. B.

AU - Sonne, A. M.

AU - Brunsø, K.

AU - Scholderer, J.

AU - Byrne, D. V.

AU - Holm, L.

AU - Clausen, C.

AU - Friis, A.

AU - Hyldig, G.

AU - Kristensen, N. H.

AU - Lettl, C.

PY - 2010

Y1 - 2010

N2 - In this chapter, we clarify the concept of consumer-oriented innovation in the food and personal products sectors and define it as a process towards the development of a new product or service in which an integrated analysis and understanding of consumers' wants, needs and preference formation play a key role. We then outline relevant streams of research that may promote the implementation of consumer-oriented innovation in these sectors. We first review research on understanding consumers, notably on quality perception, associated methods, and their application in innovation processes. We then review research on innovation management, emphasizing the use of consumer insight information in innovation processes. We conclude that a better integration of consumer research and research on innovation management would benefit the innovation process.

AB - In this chapter, we clarify the concept of consumer-oriented innovation in the food and personal products sectors and define it as a process towards the development of a new product or service in which an integrated analysis and understanding of consumers' wants, needs and preference formation play a key role. We then outline relevant streams of research that may promote the implementation of consumer-oriented innovation in these sectors. We first review research on understanding consumers, notably on quality perception, associated methods, and their application in innovation processes. We then review research on innovation management, emphasizing the use of consumer insight information in innovation processes. We conclude that a better integration of consumer research and research on innovation management would benefit the innovation process.

KW - Consumer research methods

KW - Market orientation

KW - Quality perception

KW - User-driven innovation

U2 - 10.1533/9781845699970.1.3

DO - 10.1533/9781845699970.1.3

M3 - Book chapter

AN - SCOPUS:84902398900

SN - 9781845695675

SP - 3

EP - 24

BT - Consumer-Driven Innovation in Food and Personal Care Products

PB - Elsevier

ER -

ID: 202939378