Is there a potential international market for Danish welfare pork? A consumer survey from Denmark, Sweden, and Germany

Research output: Contribution to journalJournal articleResearchpeer-review

Standard

Is there a potential international market for Danish welfare pork? A consumer survey from Denmark, Sweden, and Germany. / Denver, Sigrid; Christensen, Tove; Nordström, Jonas; Lund, Thomas Bøker; Sandøe, Peter.

In: Meat Science, Vol. 183, 108616, 2022.

Research output: Contribution to journalJournal articleResearchpeer-review

Harvard

Denver, S, Christensen, T, Nordström, J, Lund, TB & Sandøe, P 2022, 'Is there a potential international market for Danish welfare pork? A consumer survey from Denmark, Sweden, and Germany', Meat Science, vol. 183, 108616. https://doi.org/10.1016/j.meatsci.2021.108616

APA

Denver, S., Christensen, T., Nordström, J., Lund, T. B., & Sandøe, P. (2022). Is there a potential international market for Danish welfare pork? A consumer survey from Denmark, Sweden, and Germany. Meat Science, 183, [108616]. https://doi.org/10.1016/j.meatsci.2021.108616

Vancouver

Denver S, Christensen T, Nordström J, Lund TB, Sandøe P. Is there a potential international market for Danish welfare pork? A consumer survey from Denmark, Sweden, and Germany. Meat Science. 2022;183. 108616. https://doi.org/10.1016/j.meatsci.2021.108616

Author

Denver, Sigrid ; Christensen, Tove ; Nordström, Jonas ; Lund, Thomas Bøker ; Sandøe, Peter. / Is there a potential international market for Danish welfare pork? A consumer survey from Denmark, Sweden, and Germany. In: Meat Science. 2022 ; Vol. 183.

Bibtex

@article{761eb61016ae4016b3e79cd0c46e70f1,
title = "Is there a potential international market for Danish welfare pork?: A consumer survey from Denmark, Sweden, and Germany",
abstract = "This cross-country study investigates the potential to improve pig welfare by exploiting consumer demand, domestically and in export markets, for welfare pork produced in indoor production systems. The analysis is based on questionnaire data collected in 2019 focusing on demand for Danish welfare pork both in Denmark and in two nearby export markets, Sweden and Germany. To reduce hypothetical bias, a willingness-to-pay indicator is combined with an indicator of positive interest in buying a fictive Danish welfare labelled pork. We find that the market potential is relatively weak. Our findings indicate that there is some, albeit limited, potential in Denmark and Germany while demand is practically non-existing in Sweden, probably because the pig welfare guaranteed by Swedish legislation is similar to what is provided by the fictive welfare label employed in the study. Hence, consumer demand alone cannot secure enhanced pig welfare. Moreover, we found national differences in the characteristics of consumers who are interested in Danish welfare pork.",
author = "Sigrid Denver and Tove Christensen and Jonas Nordstr{\"o}m and Lund, {Thomas B{\o}ker} and Peter Sand{\o}e",
year = "2022",
doi = "10.1016/j.meatsci.2021.108616",
language = "English",
volume = "183",
journal = "Meat Science",
issn = "0309-1740",
publisher = "Elsevier",

}

RIS

TY - JOUR

T1 - Is there a potential international market for Danish welfare pork?

T2 - A consumer survey from Denmark, Sweden, and Germany

AU - Denver, Sigrid

AU - Christensen, Tove

AU - Nordström, Jonas

AU - Lund, Thomas Bøker

AU - Sandøe, Peter

PY - 2022

Y1 - 2022

N2 - This cross-country study investigates the potential to improve pig welfare by exploiting consumer demand, domestically and in export markets, for welfare pork produced in indoor production systems. The analysis is based on questionnaire data collected in 2019 focusing on demand for Danish welfare pork both in Denmark and in two nearby export markets, Sweden and Germany. To reduce hypothetical bias, a willingness-to-pay indicator is combined with an indicator of positive interest in buying a fictive Danish welfare labelled pork. We find that the market potential is relatively weak. Our findings indicate that there is some, albeit limited, potential in Denmark and Germany while demand is practically non-existing in Sweden, probably because the pig welfare guaranteed by Swedish legislation is similar to what is provided by the fictive welfare label employed in the study. Hence, consumer demand alone cannot secure enhanced pig welfare. Moreover, we found national differences in the characteristics of consumers who are interested in Danish welfare pork.

AB - This cross-country study investigates the potential to improve pig welfare by exploiting consumer demand, domestically and in export markets, for welfare pork produced in indoor production systems. The analysis is based on questionnaire data collected in 2019 focusing on demand for Danish welfare pork both in Denmark and in two nearby export markets, Sweden and Germany. To reduce hypothetical bias, a willingness-to-pay indicator is combined with an indicator of positive interest in buying a fictive Danish welfare labelled pork. We find that the market potential is relatively weak. Our findings indicate that there is some, albeit limited, potential in Denmark and Germany while demand is practically non-existing in Sweden, probably because the pig welfare guaranteed by Swedish legislation is similar to what is provided by the fictive welfare label employed in the study. Hence, consumer demand alone cannot secure enhanced pig welfare. Moreover, we found national differences in the characteristics of consumers who are interested in Danish welfare pork.

U2 - 10.1016/j.meatsci.2021.108616

DO - 10.1016/j.meatsci.2021.108616

M3 - Journal article

VL - 183

JO - Meat Science

JF - Meat Science

SN - 0309-1740

M1 - 108616

ER -

ID: 274240752