From 1990 to 2003, Denmark reduced N-leaching from the root zone by 50%. However, more measures are required, and in recent years, the focus has been on how to differentiate measures in order to ensure that they are implemented where the effect on N-loss reductions per ha is the greatest. The purpose of the NiCA project has been to estimate the natural nitrate reduction in the groundwater more precisely than before using a plot size down to 1 ha. This article builds on these findings and presents the possible economic gains for the farmer when using this information to reach a given N-loss level. Targeted measures are especially relevant where the subsurface N-reduction varies significantly within the same farm and national analyses have shown that a cost
reduction of around 20–25% using targeted measures is likely. The analyses show an increasing potential with increasing variation in N-reduction in the catchment. In this analysis, the knowledge of spatial variation in N-reduction potential is used to place measures like catch crops or set-a-side at locations with the greatest effect on 10 case farms in the Norsminde Catchment, Denmark. The findings suggest that the gains are from 0 to 32 €/ha and the average farm would gain approximately 14–21 €/ha/year from the targeted measures approach. The analysis indicates that the economic gain is greater than the costs of providing the detailed maps of 5–10 €/ha/year. When N-loss reduction requirements are increased, the economic gains are greater.When combined with new measures like mini-wetlands and early sowing the economic advantage is increased further. The paper also shows that not all farms can use the detailed information on N-reduction and there is not a clear link between spatial variation in N-reduction at the farm level and possible economic gains for all these 10 farms.