What is it consumers really want, and how can their preferences be influenced? the case of fat in milk

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Standard

What is it consumers really want, and how can their preferences be influenced? the case of fat in milk. / Andersen, Laura Mørch; Smed, Sinne.

In: Empirical Economics, Vol. 45, No. 1, 2013, p. 323-347 .

Research output: Contribution to journal › Journal article › Research › peer-review

Harvard

Andersen, LM & Smed, S 2013, 'What is it consumers really want, and how can their preferences be influenced? the case of fat in milk', Empirical Economics, vol. 45, no. 1, pp. 323-347 . https://doi.org/10.1007/s00181-012-0619-8

APA

Andersen, L. M., & Smed, S. (2013). What is it consumers really want, and how can their preferences be influenced? the case of fat in milk. Empirical Economics, 45(1), 323-347 . https://doi.org/10.1007/s00181-012-0619-8

Vancouver

Andersen LM, Smed S. What is it consumers really want, and how can their preferences be influenced? the case of fat in milk. Empirical Economics. 2013;45(1):323-347 . https://doi.org/10.1007/s00181-012-0619-8

Author

Andersen, Laura Mørch ; Smed, Sinne. / What is it consumers really want, and how can their preferences be influenced? the case of fat in milk. In: Empirical Economics. 2013 ; Vol. 45, No. 1. pp. 323-347 .

Bibtex

@article{aefd234efbfe440f84f3ca67c24a2ffc,
title = "What is it consumers really want, and how can their preferences be influenced?: the case of fat in milk",
abstract = "In this paper we investigate preferences for fat in milk through a structural characteristics model. The data includes information about daily purchases and social and demographic characteristics of more than 1,100 households. We find that consumers who prefer milk with a high fat content do not react to information about health effects, but can be influenced by prices, while consumers who prefer milk with a low share of fat are influenced by information, but are less price sensitive. Therefore, when attempting to decrease consumption of fat from milk, prices are more efficient than information.",
author = "Andersen, {Laura M{\o}rch} and Sinne Smed",
note = "Published online 8 August 2012",
year = "2013",
doi = "10.1007/s00181-012-0619-8",
language = "English",
volume = "45",
pages = "323--347 ",
journal = "Empirical Economics",
issn = "0377-7332",
publisher = "Springer",
number = "1",

}

RIS

TY - JOUR

T1 - What is it consumers really want, and how can their preferences be influenced?

T2 - the case of fat in milk

AU - Andersen, Laura Mørch

AU - Smed, Sinne

N1 - Published online 8 August 2012

PY - 2013

Y1 - 2013

N2 - In this paper we investigate preferences for fat in milk through a structural characteristics model. The data includes information about daily purchases and social and demographic characteristics of more than 1,100 households. We find that consumers who prefer milk with a high fat content do not react to information about health effects, but can be influenced by prices, while consumers who prefer milk with a low share of fat are influenced by information, but are less price sensitive. Therefore, when attempting to decrease consumption of fat from milk, prices are more efficient than information.

AB - In this paper we investigate preferences for fat in milk through a structural characteristics model. The data includes information about daily purchases and social and demographic characteristics of more than 1,100 households. We find that consumers who prefer milk with a high fat content do not react to information about health effects, but can be influenced by prices, while consumers who prefer milk with a low share of fat are influenced by information, but are less price sensitive. Therefore, when attempting to decrease consumption of fat from milk, prices are more efficient than information.

U2 - 10.1007/s00181-012-0619-8

DO - 10.1007/s00181-012-0619-8

M3 - Journal article

VL - 45

SP - 323

EP - 347

JO - Empirical Economics

JF - Empirical Economics

SN - 0377-7332

IS - 1

ER -

ID: 40366433