The adoption of voluntary nutrient reduction technologies among Danish farmers is relatively low despite the introduction of a number of incentives to do so. With data from 267 farmers, this study analyzes the level of adoption of these technologies and the farmers’ perception of water quality, existing regulatory measures and their implementation strategies. In general, farmers perceive the water quality to be above average and indicate a strong opposition to penalties for non-compliance. Results of two ordered probit models on adoption and perception show a significant importance of farm and soil types, farm size and slopes and information availability. These findings point to the need for increased information dissemination on water quality requirements both at national and regional levels and technical and institutional support for the existing and future incentives.