Consumer acceptance of cisgenic food and the impact of information and status quo
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Consumer acceptance of cisgenic food and the impact of information and status quo. / Edenbrandt, Anna Kristina; House, Lisa A.; Gao, Zhifeng; Olmstead, Mercy; Gray, Dennis.
I: Food Quality and Preference, Bind 69, 2018, s. 44-52.Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › fagfællebedømt
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TY - JOUR
T1 - Consumer acceptance of cisgenic food and the impact of information and status quo
AU - Edenbrandt, Anna Kristina
AU - House, Lisa A.
AU - Gao, Zhifeng
AU - Olmstead, Mercy
AU - Gray, Dennis
PY - 2018
Y1 - 2018
N2 - Genetically Modified (GM) foods have been a debated topic for decades, and consumer concerns are widespread. Scientific proposals to increase consumer acceptance include the use of cisgenics, where GM technology is used but the inserted gene(s) originates from closely related organisms. Results from a choice experiment display greater willingness to pay (WTP) for cisgenics than transgenics, although traditional methods are preferred, and more accessible information about the technologies increases acceptance. The disutility from cisgenics and transgenics is offset by the utility from product quality improvement related to eating experience, indicating potential demand for cisgenic food, provided it improves the product in aspects of importance to the consumers.
AB - Genetically Modified (GM) foods have been a debated topic for decades, and consumer concerns are widespread. Scientific proposals to increase consumer acceptance include the use of cisgenics, where GM technology is used but the inserted gene(s) originates from closely related organisms. Results from a choice experiment display greater willingness to pay (WTP) for cisgenics than transgenics, although traditional methods are preferred, and more accessible information about the technologies increases acceptance. The disutility from cisgenics and transgenics is offset by the utility from product quality improvement related to eating experience, indicating potential demand for cisgenic food, provided it improves the product in aspects of importance to the consumers.
KW - Choice experiment
KW - Cisgenic
KW - Consumer preferences
KW - Genetically modified
KW - GMO
KW - Random parameter logit
KW - Transgenic
KW - Willingness to pay
U2 - 10.1016/j.foodqual.2018.04.007
DO - 10.1016/j.foodqual.2018.04.007
M3 - Journal article
AN - SCOPUS:85047380064
VL - 69
SP - 44
EP - 52
JO - Food Quality and Preference
JF - Food Quality and Preference
SN - 0950-3293
ER -
ID: 197691056