We used a comprehensive ground-truthed data set collected in 2006 from all traditional, convenience, and nontraditional retail food stores in the 6 rural and one urban counties of the Brazos Valley in Central Texas (n = 335) to identify location and store type, categories, and prices of healthier food options for food stores. There were small significant differences in availability and average price between rural and urban counties across all store types. Superstores provided substantially more availability and cheaper healthful foods, especially fresh items. Convenience stores and dollar stores improved the availability of healthier foods in both rural and urban settings. However, the prices offered by convenience stores were considerably higher in general.