Why do user innovators want to pursue user entrepreneurship? On the influence of the communitarian identity

Institut for Fødevare- og Ressourceøkonomi (IFRO)

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › fagfællebedømt

Standard

Why do user innovators want to pursue user entrepreneurship? On the influence of the communitarian identity. / Yu, Xin; Zhang, Ting; Bogers, Marcel L.A.M.

I: Journal of Business Venturing Insights, Bind 20, e00414, 2023.

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › fagfællebedømt

Harvard

Yu, X, Zhang, T & Bogers, MLAM 2023, 'Why do user innovators want to pursue user entrepreneurship? On the influence of the communitarian identity', Journal of Business Venturing Insights, bind 20, e00414. https://doi.org/10.1016/j.jbvi.2023.e00414

APA

Yu, X., Zhang, T., & Bogers, M. L. A. M. (2023). Why do user innovators want to pursue user entrepreneurship? On the influence of the communitarian identity. Journal of Business Venturing Insights, 20, [e00414]. https://doi.org/10.1016/j.jbvi.2023.e00414

Vancouver

Yu X, Zhang T, Bogers MLAM. Why do user innovators want to pursue user entrepreneurship? On the influence of the communitarian identity. Journal of Business Venturing Insights. 2023;20. e00414. https://doi.org/10.1016/j.jbvi.2023.e00414

Author

Yu, Xin ; Zhang, Ting ; Bogers, Marcel L.A.M. / Why do user innovators want to pursue user entrepreneurship? On the influence of the communitarian identity. I: Journal of Business Venturing Insights. 2023 ; Bind 20.

Bibtex

@article{0bc75938014e404aa3448808e8fa2d80,

title = "Why do user innovators want to pursue user entrepreneurship? On the influence of the communitarian identity",

abstract = "While users may be an important source of innovation, and even of entrepreneurship, we know little about the exact psychological mechanism that underpins user innovators' transition to user entrepreneurship (UE). In this study, we focus on user innovators' communitarian identity, which is a stable mindset that values the personalized bonds with a user community. Based on the theory of planned behavior, we hypothesize how this identity affects user innovators' intention regarding UE. We use survey data from 139 user innovators to show that user innovators' communitarian identity strengthens their subsequent attitudes, subjective norms, and perceived behavior control (PBC) regarding UE, and that the attitudes and PBC in turn strengthen their intentions to pursue UE. The findings highlight the direct effect of the communitarian identity on user innovators{\textquoteright} evaluation of UE and its indirect effect on their intention. They also provide insights into the individual factor that alleviates the lack of commercialization of user innovation.",

keywords = "Communitarian identity, Planned behavior theory, Startup evaluation, Startup intention, User entrepreneurship, User innovator",

author = "Xin Yu and Ting Zhang and Bogers, {Marcel L.A.M.}",

note = "Publisher Copyright: {\textcopyright} 2023",

year = "2023",

doi = "10.1016/j.jbvi.2023.e00414",

language = "English",

volume = "20",

journal = "Journal of Business Venturing Insights",

issn = "2352-6734",

publisher = "Elsevier",

}

RIS

TY - JOUR

T1 - Why do user innovators want to pursue user entrepreneurship? On the influence of the communitarian identity

AU - Yu, Xin

AU - Zhang, Ting

AU - Bogers, Marcel L.A.M.

PY - 2023

Y1 - 2023

N2 - While users may be an important source of innovation, and even of entrepreneurship, we know little about the exact psychological mechanism that underpins user innovators' transition to user entrepreneurship (UE). In this study, we focus on user innovators' communitarian identity, which is a stable mindset that values the personalized bonds with a user community. Based on the theory of planned behavior, we hypothesize how this identity affects user innovators' intention regarding UE. We use survey data from 139 user innovators to show that user innovators' communitarian identity strengthens their subsequent attitudes, subjective norms, and perceived behavior control (PBC) regarding UE, and that the attitudes and PBC in turn strengthen their intentions to pursue UE. The findings highlight the direct effect of the communitarian identity on user innovators’ evaluation of UE and its indirect effect on their intention. They also provide insights into the individual factor that alleviates the lack of commercialization of user innovation.

AB - While users may be an important source of innovation, and even of entrepreneurship, we know little about the exact psychological mechanism that underpins user innovators' transition to user entrepreneurship (UE). In this study, we focus on user innovators' communitarian identity, which is a stable mindset that values the personalized bonds with a user community. Based on the theory of planned behavior, we hypothesize how this identity affects user innovators' intention regarding UE. We use survey data from 139 user innovators to show that user innovators' communitarian identity strengthens their subsequent attitudes, subjective norms, and perceived behavior control (PBC) regarding UE, and that the attitudes and PBC in turn strengthen their intentions to pursue UE. The findings highlight the direct effect of the communitarian identity on user innovators’ evaluation of UE and its indirect effect on their intention. They also provide insights into the individual factor that alleviates the lack of commercialization of user innovation.

KW - Communitarian identity

KW - Planned behavior theory

KW - Startup evaluation

KW - Startup intention

KW - User entrepreneurship

KW - User innovator

U2 - 10.1016/j.jbvi.2023.e00414

DO - 10.1016/j.jbvi.2023.e00414

M3 - Journal article

AN - SCOPUS:85165701192

VL - 20

JO - Journal of Business Venturing Insights

JF - Journal of Business Venturing Insights

SN - 2352-6734

M1 - e00414

ER -

ID: 389595871