CASU - Calorie Accounting in Supermarkets
Calorie Accounting in Supermarkets is a research project that aims to develop, implement, and document the effect of calorie accounting as a management and reporting tool for helath promotion initiatives in the grocery retail sector.
Jørgen Dejgård Jensen is leader of a work package with the objective to investigate the impact of alternative in-store interventions on sales and calorie turnover.
Effectiveness of Calorie Accounting and Cost-Effectiveness of Alternative Measures to Reduce Calorie Sales in Retail Stores
The aims of the work package are twofold:
- Messure the effectiveness of Calorie Accounting on retail stores' sales of calories, gross turnover and gross margin at the shop level, and for selected product categories, taking into account changes in market trends, food taxes, prices, etc.
- Evaluate the cost-effectiveness of alternative measures (e.g. product development, marketing activities, package size, space management, price structure) to ensure compliance with stated calorie turnover objectives.
Expected results:
- Assessment of the effectiveness of Calorie Accounting in terms of reduction in calorie turnover from retail stores.
- Assessment of economic consequences of Calorie Accounting for retail stores in terms of changed turnover and gross margin at the store level, and at commodity category level.
- Identification of cost-effective measures (in-store and at the supply-chain level) to support retail chains' compliance with Calorie Accounting targets.
Researchers
| Name | Title | Image |
|---|---|---|
| Jensen, Jørgen Dejgård | Professor |
|