Demand structure and willingness to pay for organic dairy products
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- Demand structure
Final published version, 481 KB, PDF document
This paper analyses if the introduction of a new and “low fat” organic variety of fluid milk has any effect on consumers’ valuation of organic milk in general and can rewind the stagnating trend in the demand for organic milk. In order to analyse this, the consumers’ purchasing structure was analysed and it was found that consumers first chose between different types of milk and secondly, decided of whether this milk was organic or conventional. Elasticities indicated a greater
temporary flexibility in the demand structure and a permanent change of substitution patterns through the introduction of the new type of milk. The calculation of marginal Willingness to Pay show a temporary raise in consumers’ valuation of the organic quality attribute, but this was followed by a decline.
temporary flexibility in the demand structure and a permanent change of substitution patterns through the introduction of the new type of milk. The calculation of marginal Willingness to Pay show a temporary raise in consumers’ valuation of the organic quality attribute, but this was followed by a decline.
Translated title of the contribution | Efterspørgselsstruktur og betalingsvillighed for økologiske mejeriprodukter |
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Original language | English |
Title of host publication | Food quality products in the advent of the 21st century : production, demand and public policy |
Editors | K. Mattas, E. Tsakiridou |
Number of pages | 12 |
Place of Publication | Chania |
Publication date | Jun 2005 |
Pages | 33-44 |
Publication status | Published - Jun 2005 |
Event | EAAE Seminar : Food Quality Products in the Advent of the 21st Century: Production, Demand and Public Policy - Chania, Greece Duration: 4 Sep 2003 → 7 Sep 2003 Conference number: 83 |
Conference
Conference | EAAE Seminar |
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Nummer | 83 |
Land | Greece |
By | Chania |
Periode | 04/09/2003 → 07/09/2003 |
Series | Cahiers Options Mediterraneennes |
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Number | 64 |
ISSN | 1022-1379 |
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